Account Based Marketing (ABM) Manager

Account Based Marketing (ABM) Manager

Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values.

Truveta was born in the Pacific Northwest, but our employees are located across the country. Our team values the flexibility of a hybrid work model and the ability to work from anywhere. In-person attendance is required at least once per year for our onsite company meeting.

For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time. #LI-remote

Who We Need 

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you. 

As the Account Based Marketing (ABM) Manager, you will help shape and advance Truveta’s enterprise ABM motion — defining how we engage priority accounts and buying groups across our addressable market. This role is a key contributor to Truveta’s growth strategy, supporting predictable pipeline generation, deal acceleration, and expansion within long, complex enterprise sales cycles. 

This role sits within the Growth Marketing organization and partners closely with Demand Generation, Sales, Product Marketing, and Solutions to translate enterprise signals, clinical insights, and account intelligence into coordinated go-to-market execution. 

This Opportunity  

The Account Based Marketing Manager will define and scale Truveta’s enterprise ABM strategy for the company’s highest-priority accounts across health systems, pharma, biotech, medical device, and research. 

This role starts with deep account and buying group research — translating market signals, clinical context, intent data, and sales insight into clear account strategies and GTM plays. From there, you will orchestrate 1:1 and 1:few ABM programs that align Sales, Marketing, and Solutions around the right accounts, the right stakeholders, and the right moments in long, complex buying cycles. 

Campaigns are a critical output of this work, but not the focus on their own. Success in this role is defined by pipeline quality, deal acceleration, and expansion impact, not volume of activity. 

This is a highly strategic and hands-on role for someone who can move fluidly between account strategy, cross-functional alignment, and execution, while helping build a scalable ABM operating model as the business grows. 

Responsibilities 

• Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
• Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
• Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
• Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
• Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
• Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
• Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
• Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
• Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
• Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed
• Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials
• Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories
• Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion
• Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix
• Own ABM measurement frameworks and build accurate dashboards and reporting in Salesforce and HubSpot
• Partner with Operations to refine attribution, ensure data consistency, and improve reporting confidence
• Contribute to evaluation and optimization of the ABM and marketing technology stack 

Key Qualifications

• 6+ years of B2B marketing experience, with 2+ years focused on Account-Based Marketing
• Proven success running enterprise ABM programs supporting long, complex sales cycle.
• Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
• Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
• Demonstrated experience managing and developing marketers in a team environment
• Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
• Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
• Creative problem solver who can balance strategic thinking with hands-on execution
• Collaborative partner with strong communication skills and executive presence
• Comfortable operating in a fast-evolving, high-growth environment
• Working knowledge of Salesforce, HubSpot, ABM platforms (e.g., Demandbase or 6sense), and supporting sales and intent tools such as ZoomInfo, Sales Navigator, Outreach, and HighSpot
• Willingness to travel to Truveta headquarters 1–2x per year 

Why Truveta?   

Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.  

We Offer:

• Interesting and meaningful work for every career stage
• Great benefits package
• Comprehensive benefits with strong medical, dental and vision insurance plans
• 401K plan
• Professional development & training opportunities for continuous learning
• Work/life autonomy via flexible work hours and flexible paid time off
• Generous parental leave
• Regular team activities (virtual and in-person)
• The base pay for this position is $140,000 to $155,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.

If you are based in California, we encourage you to read this important information for California residents linked here.

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.

Please note that all applicants must be authorized to work in the United States for any employer as we are unable to sponsor work visas or permits (e.g. F-1 OPT, H1-B) at this time. We appreciate your interest in the position and encourage you to explore future opportunities with us.