Airbnb · Growth Marketing
Growth Marketing Lead, Korea
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a growth marketing role at Airbnb.
Worth noticing
Reporting & forecasting
“… needed to unlock growth in Korea. Insights and Reporting …”
- Company
- Airbnb
- Location
- Seoul, Korea
- Work mode
- Onsite
- Seniority
- Lead
- Posted
- April 22, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Success metrics mentioned
- Reporting & forecastingfrom posting
… needed to unlock growth in Korea. Insights and Reporting …
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- Growth marketing
- Performance marketing
- Analyze performance
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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Up to two reason chips per row; the strongest match is shown first.
Airbnb
Other roles at this company
Airbnb has 7 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
- Live roles
- 7 live roles
- Role categories
- 1 category
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The community you will join
At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.
The difference you will make
As Growth Marketing Lead, you will help shape Airbnb’s growth strategy in Korea by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact in the Korean market.
This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify opportunities unique to Korea’s digital ecosystem, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for the Korean market.
Success in this role requires strong understanding of the Korean digital landscape, including local platforms such as Naver and Kakao, and the ability to translate market insights into actionable strategies that global teams can execute.
Your responsibilities:
- Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends to identify growth opportunities and inform Korea-specific marketing strategies.
- Growth Strategy Development: Translate insights into clear growth strategies and recommendations for Korea, partnering with regional and global channel owners who lead campaign execution.
- Local Platform Execution: Drive performance across key Korean platforms including the Naver and Kakao ecosystems.
- Cross-Functional Collaboration: Partner with regional channel experts, global marketing teams, Product, Engineering, Data Science, and Creative partners to bring Korea-specific growth initiatives to life.
- Korea Market Advocacy: Represent the needs of the Korean market in global planning discussions and ensure strategies reflect local platform dynamics and consumer behavior.
- Market-Specific Initiatives: Identify and support new builds, integrations, and marketing capabilities needed to unlock growth in Korea.
- Insights and Reporting: Deliver clear reporting and actionable insights to Korea leadership and regional teams to guide decision-making and continuous optimization.
Your Expertise
- Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
- Korea Digital Ecosystem Knowledge: Strong understanding of the Korean digital landscape, consumer behaviors, and local platform ecosystems.
- Platform Experience: Familiarity with the Naver ecosystem, including advertising products such as Powerlink and Brand Search. Understanding of Kakao platforms, including KakaoTalk and related marketing or messaging capabilities.
- Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
- Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
- MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and emerging technologies such as AI-driven marketing tools or localized asset development.
Apply before July 19, 2026.
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