GM

Payoneer · Marketing

Marketing Manager, APAC

Singapore, Singapore /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a general growth marketing role at Payoneer, with lifecycle, email, or CRM and partner or field marketing.

Worth noticing

  • Lifecycle / email / CRM

    … partners, including industry events, content collaborations, email and lifecycle campaigns, and integrated digital activations. Partner with …

    Retention and reactivation programs are core here.

  • Partner / field marketing

    … This role is responsible for shaping APAC‑specific partner marketing narratives , activating joint go‑to‑market programs, and …

    Partner-sourced leads and event programs are core here.

  • Google Tag Manager

    … will work closely with Partnership Managers and regional GTM teams to design compelling partner narratives, execute …

  • Pipeline

    … is responsible for driving awareness, demand, and partner‑sourced pipeline through co‑marketing programs. You will work closely …

  • Revenue

    … for APAC partner marketing (e.g., partner‑sourced pipeline, influenced revenue …

Company
Payoneer
Location
Singapore, Singapore
Work mode
Onsite
Seniority
Lead
Posted
June 12, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … partners, including industry events, content collaborations, email and lifecycle campaigns, and integrated digital activations. Partner with …

    Why it matters here: Retention and reactivation programs are core here.

  2. Partner / field marketingfrom posting
    … This role is responsible for shaping APAC‑specific partner marketing narratives , activating joint go‑to‑market programs, and …

    Why it matters here: Partner-sourced leads and event programs are core here.

Tools mentioned

  1. Google Tag Managerfrom posting
    … will work closely with Partnership Managers and regional GTM teams to design compelling partner narratives, execute …

Success metrics mentioned

  1. Pipelinefrom posting
    … is responsible for driving awareness, demand, and partner‑sourced pipeline through co‑marketing programs. You will work closely …
  2. Revenuefrom posting
    … for APAC partner marketing (e.g., partner‑sourced pipeline, influenced revenue …

Responsibility patterns called out

  1. Sales enablementfrom posting
    … case studies, customer stories etc. Create “ campaign‑in‑a‑box” assets: messaging, landing pages, email templates, sales enablement …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Lifecycle
Channels
  • Lifecycle
  • Partner marketing
Tools
  • Google Tag Manager
Metrics
  • Pipeline
  • Revenue

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  2. 02How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

  3. 03How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

  4. 04Which partners, channels, or events most directly fill the pipeline today?

    Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm.

  2. Angle 02

    ABM / partner angle

    If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel

    Why we suggest this: posting mentions partner / field marketing.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Payoneer

Other roles at this company

Payoneer has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.

See all live roles at Payoneer

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Singapore | Full Time | Hybrid

The Partnerships Marketing Manager will own the strategy and execution of joint marketing initiatives with Payoneer’s regional partners and CSP’s (Corporate Service Providers), helping turn partnership marketing into a scalable growth engine. This role sits at the intersection of Marketing and Partnerships, and is responsible for driving awareness, demand, and partner‑sourced pipeline through co‑marketing programs.

You will work closely with Partnership Managers and regional GTM teams to design compelling partner narratives, execute integrated campaigns, and measure the impact of partner‑led marketing across Payoneer’s ecosystem.

This role is responsible for shaping APAC‑specific partner marketing narratives, activating joint go‑to‑market programs, and scaling repeatable partner marketing plays across diverse markets such as Southeast Asia, India, East Asia

What you will do

Co‑Marketing & Regional GTM Execution

  • Run co‑marketing that drives outcomes (not activity).
    Plan and execute joint campaigns with top CSPs —webinars, co‑branded content, partner toolkits, and targeted acquisition programs—built around shared goals and measurable ROI
  • Plan and deliver joint marketing campaigns with other APAC partners, including industry events, content collaborations, email and lifecycle campaigns, and integrated digital activations.
  • Partner with regional marketing and country teams to localize campaigns while maintaining brand and messaging consistency.
  • Support key APAC partnership launches and integrations with strong go‑to‑market storytelling and orchestration.

Partner Enablement & Scalable Assets

  • Build APAC‑ready partner marketing toolkits: messaging frameworks, partner pitch decks, case studies, customer stories etc.
  • Create “campaign‑in‑a‑box” assets: messaging, landing pages, email templates, sales enablement, client‑facing guides—so CSP teams can confidently recommend Payoneer

Cross‑Functional Collaboration

  • Act as the connective tissue between Partnerships and Marketing teams in APAC.
  • Work closely with Partner Managers to prioritize high‑impact partners and ensure marketing programs support commercial goals.

Performance Measurement & Optimization

  • Define and track success metrics for APAC partner marketing (e.g., partner‑sourced pipeline, influenced revenue, adoption, campaign performance).
  • Use insights to continuously optimize programs, scale best practices across markets, and sunset low‑impact activities.
  • Share learnings and feedback with global teams to shape future partner marketing playbooks.

Who you are

Experience

  • 6–10 years of experience in B2B marketing, Partner marketing, or ecosystem marketing, preferably within fintech, payments, SaaS, or platform‑led businesses.
  • Proven experience running co‑marketing programs with external partners across APAC, including emerging and developed markets.
  • Strong understanding of APAC market complexity—regulatory diversity, cultural nuance, and corridor‑based growth dynamics.

Skills & Capabilities

  • Strategic and execution‑oriented: able to design scalable frameworks and execute hands‑on with speed and rigor.
  • Strong storytelling and messaging skills, especially in translating complex financial or technical products into partner‑friendly narratives.
  • Data‑driven and commercially minded, with comfort tying marketing activity to pipeline and revenue outcomes.
  • Highly collaborative, able to influence cross‑functional and cross‑cultural stakeholders without direct authority.
  • Experience working in fast‑growing, matrixed global organizations.

Why This Role Matters

  • This position is critical to Payoneer's strategic expansion across APAC’s B2B & eCommerce markets. You'll work directly on strategic initiatives to drive systematic growth in APAC.
  • You’ll have regional ownership with global visibility, shaping how Payoneer shows up with partners across some of the world’s fastest‑growing digital economies.
  • You’ll work on complex, meaningful problems—helping businesses across APAC participate more fully in global commerce.

The Payoneer Ways of Working 

Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further. 

Do it. Own it.
Being fearlessly accountable in everything we do. 

Continuously improve
Always striving for a higher standard than our last. 

Build each other up 
Helping each other grow, as professionals and people. 

If this sounds like a business, a community, and a mission you want to be part of, apply today.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.

Apply before July 21, 2026.