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Zocdoc · Marketing Operations

Marketing Operations Associate I

Pune, Maharashtra, India /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a marketing operations role at Zocdoc, with lifecycle, email, or CRM, SEO and content, and marketing ops and analytics.

Worth noticing

  • Lifecycle / email / CRM

    … operational workflows across product and acquisition marketing (Patient CRM …

    Retention and reactivation programs are core here.

  • SEO / content

    … workflows across product and acquisition marketing projects (e.g., SEO …

    Organic traffic and editorial cadence are typical scope.

  • Marketing ops / analytics

    … Your Impact on Our Mission: As a Marketing Operations Associate (Level 1), you will play a …

    Systems ownership and reporting usually anchor this work.

Clarify before applying

  • Success metrics

    What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?

  • Tools

    Which specific analytics and marketing tools does this role own directly?

Company
Zocdoc
Location
Pune, Maharashtra, India
Work mode
Onsite
Seniority
Entry
Posted
June 18, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … operational workflows across product and acquisition marketing (Patient CRM …

    Why it matters here: Retention and reactivation programs are core here.

  2. SEO / contentfrom posting
    … workflows across product and acquisition marketing projects (e.g., SEO …

    Why it matters here: Organic traffic and editorial cadence are typical scope.

  3. Marketing ops / analyticsfrom posting
    … Your Impact on Our Mission: As a Marketing Operations Associate (Level 1), you will play a …

    Why it matters here: Systems ownership and reporting usually anchor this work.

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • CRM
  • SEO
  • Marketing operations
Channels
  • SEO

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01How is success measured for this role?

    Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).

  2. 02Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  3. 03How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  4. 04How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm.

  2. Angle 02

    Marketing ops angle

    If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards

    Why we suggest this: posting mentions marketing ops / analytics.

  3. Angle 03

    SEO / organic angle

    If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)

    Why we suggest this: posting mentions seo / content.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

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Up to two reason chips per row; the strongest match is shown first.

Zocdoc

Other roles at this company

Zocdoc has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.

Live roles
3 live roles
Role categories
2 categories
See all live roles at Zocdoc

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

 

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

 

 

Your Impact on Our Mission:

As a Marketing Operations Associate (Level 1), you will play a crucial role in driving our mission by managing and executing operational workflows across product and acquisition marketing (Patient CRM, lead conversion, offline campaigns). You’ll partner cross-functionally to scope requirements, deliver ad hoc to long-term projects, and document workflows. Your diligent research and data management efforts will directly enhance the accessibility and quality of healthcare information, empowering patients and providers alike with the resources they need to make informed decisions.

You’ll Enjoy This Role if You…

  • Are a confident, adaptive learner who ramps quickly and brings fresh, testandlearn approaches to inflight projects.
  • Are meticulous in planning and execution, with exceptional attention to detail and the ability to juggle multiple stakeholders and projects without sacrificing quality or deadlines.
  • Communicate clearly and proactively (written and verbal), collaborate crossfunctionally, and document workflows for repeatable, scalable excellence.
  • Thrive in a fastpaced, constantly evolving environment and operate in the sweet spot between structure, independence, and improvisation.
  • Are excited to evaluate and implement AIbased solutions (e.g., workflow automation, content ops, data research) to improve efficiency and impact.

Your Day to Day Is…

  • Utilize the internet, AI tools, and proprietary applications to execute and improve operational workflows across product and acquisition marketing projects (e.g., SEO, Patient CRM, SPO/offline campaigns).
  • Conduct thorough data verification through both structured and unstructured research to ensure accuracy, completeness, and consistency.
  • Meet or exceed defined performance metrics for productivity and accuracy, maintaining clear logs and dashboards where applicable.
  • Proactively communicate process-related challenges, glitches, or blockers to the team lead, and ensure timely, professional responses to emails and other channels.
  • Stay current on relevant guidelines, SOPs, and policies; apply updates promptly and document changes.
  • Contribute to ad hoc and short-term projects, aligning deliverables with requirements, timelines, and quality expectations.
  • Participate in and support project development with a focus on data integrity and workflow optimization, including identifying opportunities to implement AI-driven automation.

You’d be Successful in This Role if You Have…

  • At least a bachelor’s degree from a reputed institution (good percentage or a minimum of 60% in 10th/12th/graduation and above)
  • 0-2 years of work experience
  • Familiarity with MS Excel, MS Word, and AIdriven tools (e.g., ChatGPT, other LLMs), plus strong web research techniques.
  • Superior verbal and written communication skills in English
  • A quick learner with adaptability to new changes
  • Keen analytical abilities, thorough attention to detail, and a focused approach
  • Excellent interpersonal skills and the ability to work both collaboratively and independently

Benefits…

  • An incredible team of smart and supportive people
  • A competitive compensation package, including attractive medical insurance
  • Amazing perks – think catered lunch every day, Ping Pong, etc.
  • Daycare/creche facility for kids
  • The chance to create a better healthcare experience for millions of patients!
  • Corporate wellness programs with Headspace
  • Cellphone and wifi reimbursement
  • Competitive parental leave
  • Sabbatical leave (over 5 years)
  • Annual sponsored health check-ups
  • Zocdoc is certified as a Great Place to Work 2025-2026

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. 

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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Apply before July 21, 2026.

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