LangChain · Marketing
Product Marketing - LangSmith Fleet
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a product marketing role at LangChain, with lifecycle, email, or CRM, website or CRO, and ABM.
Worth noticing
Lifecycle / email / CRM
“… and adopt directly. You’ll help create onboarding, activation, lifecycle …”
Retention and reactivation programs are core here.
Website / CRO
“… help define how Fleet shows up across the website …”
Experimentation cadence and on-site conversion live here.
ABM
“… deals, including enablement, customer-facing storytelling, competitive support, or account-based campaigns. - Experience with PLG motions, onboarding, …”
Account selection and 1:1 campaigns usually partner with sales.
Product-led growth
“… Fleet to market across both sales-led and product-led growth motions. You’ll work on positioning and messaging, …”
In-product activation and expansion loops are typically in scope.
Community / social
“… You’ll partner closely with product, sales, demand gen, devrel …”
Brand channels and community activation live here.
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
- Company
- LangChain
- Location
- San Francisco, CA
- Work mode
- Onsite
- Seniority
- Not specified
- Posted
- June 19, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
- Lifecycle / email / CRMfrom posting
… and adopt directly. You’ll help create onboarding, activation, lifecycle …
Why it matters here: Retention and reactivation programs are core here.
- Website / CROfrom posting
… help define how Fleet shows up across the website …
Why it matters here: Experimentation cadence and on-site conversion live here.
- ABMfrom posting
… deals, including enablement, customer-facing storytelling, competitive support, or account-based campaigns. - Experience with PLG motions, onboarding, …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
- Product-led growthfrom posting
… Fleet to market across both sales-led and product-led growth motions. You’ll work on positioning and messaging, …
Why it matters here: In-product activation and expansion loops are typically in scope.
- Community / socialfrom posting
… You’ll partner closely with product, sales, demand gen, devrel …
Why it matters here: Brand channels and community activation live here.
Tools mentioned
- Google Tag Managerfrom posting
… a fast-moving market. You’ll partner with product and gtm to bring new features and use cases …
Success metrics mentioned
- Pipelinefrom posting
… launches, and customer insights into campaigns that drive pipeline and product adoption. - Stay close to …
- Revenuefrom posting
… content, and programs that drive awareness, adoption, and revenue …
- Activationfrom posting
… with, and adopt directly. You’ll help create onboarding, activation …
Responsibility patterns called out
- Develop positioning and messagingfrom posting
… features and use cases to market. - Develop positioning and messaging for Fleet. You’ll help define …
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- Lifecycle
- Demand generation
- Product marketing
- Lifecycle
- Google Tag Manager
- Pipeline
- Revenue
- Activation
- Partner with sales
- Work with product
- Develop positioning
- Sales
- Product
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Product marketing angle
If this reflects your real background, emphasize: launches, positioning, and messaging, sales enablement and ICP work, and competitive intelligence
Why we suggest this: posting mentions develop positioning and messaging.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
LangChain
Other roles at this company
LangChain has 5 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
- Live roles
- 5 live roles
- Role categories
- 1 category
Other live roles
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Us
At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.
With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.
Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.
About the Role
We’re looking for a Product Marketing Manager to help drive go-to-market for LangSmith Fleet, our product for bringing agents to every team in an organization.
Fleet enables anyone to build, use, and manage agents with natural language — while giving organizations the security, observability, model flexibility, admin controls, and API extensibility they need to deploy agents responsibly across the business. It sits at the intersection of developer platform, enterprise SaaS, and end-user productivity.
This role will help shape how we take Fleet to market across both sales-led and product-led growth motions. You’ll work on positioning and messaging, product launches, content, enablement, campaigns, customer storytelling, and cross-functional programs in partnership with product, sales, education, and marketing.
The audience is broad and nuanced: technical buyers who care about security, observability, integrations, APIs, and governance; technical champions who want to extend and operationalize agents; and nontechnical users who need to understand what agents can do for their day-to-day work. You’ll help translate a rapidly evolving product into clear stories, content, and programs that drive awareness, adoption, and revenue.
What You’ll Do
Help launch new Fleet capabilities in a fast-moving market. You’ll partner with product and gtm to bring new features and use cases to market.
Develop positioning and messaging for Fleet. You’ll help define how Fleet shows up across the website, sales materials, launch assets, campaigns, product pages, and customer-facing content.
Create content that helps different audiences understand and adopt Fleet. This may include launch blogs, solution briefs, use case pages, customer stories, comparison pages, demo narratives, sales decks, guides, and campaign assets.
Build enablement for a sales-led motion. You’ll help equip sales and customer-facing teams with talk tracks, objection handling, discovery questions, demo narratives, competitive context, and materials that help them speak to technical buyers and business stakeholders.
Support PLG and adoption programs. Fleet is also a product businesses and users can try, build with, and adopt directly. You’ll help create onboarding, activation, lifecycle, and educational content that helps users understand what to build and how to get value.
Partner with demand generation on campaigns. You’ll help turn product narratives, use cases, launches, and customer insights into campaigns that drive pipeline and product adoption.
Stay close to customers and the market. You’ll synthesize customer conversations, sales feedback, product usage signals, competitive activity, and market trends into insights that improve our messaging, roadmap inputs, and GTM strategy.
Help define how Fleet fits into the broader LangSmith platform. You’ll connect the Fleet story to Observability, Evaluation, Deployment, Sandboxes, LangGraph, and the broader LangChain ecosystem.
What you’ll bring
You have 2–4+ years of product marketing, developer marketing, or solutions marketing experience.
You’ve worked on technical products, developer tools, AI/ML products, B2B SaaS, infrastructure, automation, or platform products.
You can translate technical concepts into clear, customer-facing messaging. You don’t need to be an engineer, but you should be comfortable learning technical products and asking good questions.
You’re excited by a product that serves multiple audiences: developers, technical buyers, operators, admins, and nontechnical end users.
You understand how sales-led and product-led motions can work together. You can create materials that help sales teams win while also helping self-serve users understand and adopt the product.
You write clearly and quickly. You can turn a product capability, customer problem, or technical workflow into a compelling piece of content or enablement.
You like working cross-functionally. You’ll partner closely with product, sales, demand gen, devrel, education, customer-facing teams, and the broader marketing team.
You’re comfortable with ambiguity and iteration. Fleet is evolving quickly, and the market for workplace agents is still being defined. You’re excited to ship, learn, and improve.
You have genuine curiosity about agents and how they will change how teams work.
You use AI tools in your own work and are interested in finding new ways to increase your effectiveness with them.
Nice to have
Experience marketing developer tools, AI products, automation products, productivity tools, or enterprise SaaS platforms.
Familiarity with the LLM, agent, or AI application development ecosystem.
Experience supporting both technical buyers and business/end-user audiences.
Experience partnering with sales on enterprise deals, including enablement, customer-facing storytelling, competitive support, or account-based campaigns.
Experience with PLG motions, onboarding, activation, lifecycle marketing, or self-serve adoption.
Why Join
You’ll help define a new category. Fleet is bringing agents from developer experiments into everyday work across companies.
You’ll work on a product with both end-user pull and enterprise depth. Fleet is easy to try, but also deeply connected to LangSmith’s security, observability, evaluation, deployment, and API capabilities.
Your work will directly shape how the market understands Fleet. This is a high-impact product area with room to influence messaging, launches, content, campaigns, and GTM strategy.
You’ll join a small, fast-moving team. You’ll get real scope, close access to product and GTM leaders, and the ability to ship meaningful work quickly.
Agents are where software is heading. LangChain is at the center of that shift, and you’ll help tell the story of how agents move from prototypes to real usage across companies.
Compensation $125,000 to $165,000 + Equity
Compensation Philosophy:
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
Benefits
Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.
Apply before July 19, 2026.