GM

Justworks · Marketing

Senior Product Marketing Manager, Pricing & Packaging

New York, New York /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a product marketing role at Justworks, with lifecycle, email, or CRM and website or CRO.

Worth noticing

  • Lifecycle / email / CRM

    … PMMs to ensure pricing reinforces broader positioning and lifecycle strategy. How You Will Do Your Work …

    Retention and reactivation programs are core here.

  • Website / CRO

    … in driving monetization initiatives, packaging evolution, and pricing experimentation across the business. Pricing & Packaging is …

    Experimentation cadence and on-site conversion live here.

  • Revenue

    … pricing decisions, and partner cross-functionally with Product, Finance, Revenue …

  • Retention

    … to evaluate discounting trends, customer impact groups, and retention implications of pricing updates. Collaborate with Product …

  • A/B testing

    … in driving monetization initiatives, packaging evolution, and pricing experimentation across the business. Pricing & Packaging is …

Clarify before applying

  • Experimentation ownership

    Who owns experimentation and analytics implementation day-to-day?

  • Tools

    Which specific analytics and marketing tools does this role own directly?

Company
Justworks
Location
New York, New York
Work mode
Onsite
Seniority
Senior
Posted
April 16, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … PMMs to ensure pricing reinforces broader positioning and lifecycle strategy. How You Will Do Your Work …

    Why it matters here: Retention and reactivation programs are core here.

  2. Website / CROfrom posting
    … in driving monetization initiatives, packaging evolution, and pricing experimentation across the business. Pricing & Packaging is …

    Why it matters here: Experimentation cadence and on-site conversion live here.

Success metrics mentioned

  1. Revenuefrom posting
    … pricing decisions, and partner cross-functionally with Product, Finance, Revenue …
  2. Retentionfrom posting
    … to evaluate discounting trends, customer impact groups, and retention implications of pricing updates. Collaborate with Product …
  3. A/B testingfrom posting
    … in driving monetization initiatives, packaging evolution, and pricing experimentation across the business. Pricing & Packaging is …

Cross-functional partners mentioned

  1. Productfrom posting
    … principles into actionable recommendations, conduct rigorous analysis to inform pricing decisions, and partner cross-functionally with Product …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Lifecycle
  • Product marketing
Channels
  • Lifecycle
Metrics
  • Revenue
  • Retention
  • A/B testing
Responsibilities
  • Run experiments
  • Work with product
Cross-functional partners
  • Product

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01Who owns landing page testing, analytics implementation, and shipping decisions?

    Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.

  2. 02How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  3. 03How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

  4. 04What's the team's experimentation cadence and how are winning experiments shipped?

    Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.

  5. 05How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm and retention.

  2. Angle 02

    Web / CRO angle

    If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams

    Why we suggest this: posting mentions website / cro.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Justworks

Other roles at this company

Justworks has 5 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.

See all live roles at Justworks

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As we continue evolving into a multi-solution platform, how we price and package our offerings is foundational to customer trust, perception, and long-term differentiation.

We are seeking a strategic and analytically strong Senior Product Marketing Manager, Pricing & Packaging to help execute Justworks’ multi-year Pricing & Packaging (P&P) strategy. This role will report to the Head of Pricing & Packaging and will play a critical role in driving monetization initiatives, packaging evolution, and pricing experimentation across the business.

Pricing & Packaging is a key growth lever at Justworks. In this role, you will help translate pricing principles into actionable recommendations, conduct rigorous analysis to inform pricing decisions, and partner cross-functionally with Product, Finance, Revenue, Strategy, and Marketing to bring pricing strategies to life.

This role is ideal for a highly analytical PMM who thrives in ambiguity, enjoys solving complex monetization challenges, and is motivated by driving measurable revenue impact while strengthening customer trust.

Your Success Profile

What You Will Work On

  • Lead high-impact pricing and packaging initiatives across products, add-ons, bundles, and platform tiers.
  • Develop pricing recommendations grounded in customer value, segmentation insight, competitive benchmarking, and financial modeling.
  • Support pricing strategy for new product launches, expansions, and platform innovations—ensuring alignment between value delivered and price captured.
  • Design and analyze pricing experiments (e.g., packaging variations, promotional tests, bundling strategies) to inform iteration and optimization.
  • Conduct pricing research initiatives such as willingness-to-pay studies, conjoint analysis, and elasticity modeling.
  • Partner with Revenue and Finance teams to evaluate discounting trends, customer impact groups, and retention implications of pricing updates.
  • Collaborate with Product teams to embed monetization thinking into roadmap planning and feature development.
  • Support rollout of pricing changes, including internal enablement, messaging alignment, and performance tracking.
  • Partner closely with Platform and Customer Journey PMMs to ensure pricing reinforces broader positioning and lifecycle strategy.

How You Will Do Your Work

As Senior PMM, Pricing & Packaging, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:

  • Strategic thinking: You connect individual pricing initiatives to broader company objectives and growth strategy.
  • Customer-centric orientation: You ground recommendations in customer value and market insight—not just internal targets.
  • Analytical rigor: You are fluent in financial modeling, scenario analysis, and experimentation frameworks, and can turn data into clear recommendations.
  • Operational excellence: You drive structured execution across multiple workstreams and manage timelines effectively.
  • Collaborative mindset: You build strong partnerships across Product, Finance, Sales, Revenue Effectiveness, and Marketing.
  • Clear communication: You translate complex pricing analysis into compelling narratives and actionable decisions.
  • Nimble learning: You embrace testing and iteration, continuously refining pricing approaches based on results.
  • Results-driven: You focus on measurable impact, including revenue growth, margin performance, and customer retention.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” 

Qualifications

  • Minimum of 4-6 years of experience in product marketing, pricing, monetization strategy, strategy consulting, finance, or revenue strategy within a SaaS or technology company.
  • Experience contributing to pricing and packaging strategy, including financial modeling and experimentation.
  • Strong analytical background with experience evaluating revenue impact, retention implications, and margin tradeoffs.
  • Experience supporting multi-product or platform businesses, ideally within B2B, fintech, HR tech, payroll, compliance, or benefits environments.
  • Proven ability to influence cross-functional stakeholders without direct authority.
  • Experience supporting both sales-assisted and growth-led motions is a plus.
  • Excellent written and verbal communication skills.

The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year.

#LI-Hybrid

#LI-SP1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report 

Apply before July 20, 2026.