GM

Brex · Marketing

Director, Product Marketing

New York, New York, United States /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a product marketing role at Brex, with lifecycle, email, or CRM.

Worth noticing

  • Lifecycle / email / CRM

    … Monitor performance and refine strategies to maximize adoption, retention …

    Retention and reactivation programs are core here.

  • Google Tag Manager

    … resonate with key customer segments Develop and execute GTM strategies and campaigns for launches, ensuring a …

  • Pipeline

    … and software. You will drive measurable impact on pipeline generation, win rates, expansion revenue, and product …

  • Revenue

    … product value into business results. Our team spans Revenue …

  • Activation

    … of Brex to the world. From acquisition to activation …

Company
Brex
Location
New York, New York, United States
Work mode
Onsite
Seniority
Executive
Posted
June 10, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … Monitor performance and refine strategies to maximize adoption, retention …

    Why it matters here: Retention and reactivation programs are core here.

Tools mentioned

  1. Google Tag Managerfrom posting
    … resonate with key customer segments Develop and execute GTM strategies and campaigns for launches, ensuring a …

Success metrics mentioned

  1. Pipelinefrom posting
    … and software. You will drive measurable impact on pipeline generation, win rates, expansion revenue, and product …
  2. Revenuefrom posting
    … product value into business results. Our team spans Revenue …
  3. Activationfrom posting
    … of Brex to the world. From acquisition to activation …
  4. Retentionfrom posting
    … Monitor performance and refine strategies to maximize adoption, retention …
  5. Reporting & forecastingfrom posting
    … in alignment with customer needs and business goals. Reporting to the Chief Design Officer, this role …

Cross-functional partners mentioned

  1. Salesfrom posting
    … product, sales, design, and marketing teams Partner with Sales and Customer Success, equipping them with resources …
  2. Productfrom posting
    … intersection of product strategy, customer insight, marketing strategy, and creative execution. You’ll partner closely with product …
  3. Customer successfrom posting
    … portfolio and collaboration across product, sales, design, and marketing teams Partner with Sales and Customer Success …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Product marketing
Tools
  • Google Tag Manager
Metrics
  • Pipeline
  • Revenue
  • Activation
  • Retention
Responsibilities
  • Partner with sales
  • Work with product
  • Analyze performance
Cross-functional partners
  • Sales
  • Product

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  2. 02How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

  3. 03How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm and retention.

  2. Angle 02

    Analytics / reporting angle

    If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy

    Why we suggest this: posting mentions reporting & forecasting.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Brex

Other roles at this company

Brex has 12 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.

See all live roles at Brex

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Why join us

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.

Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

What you’ll do

As Director of Product Marketing, you will define and drive the product marketing strategy at Brex, leading the charge in positioning our financial products to win in an evolving, competitive market. This role oversees the Product Marketing function, uniting cross-functional teams to deliver market-leading growth while ensuring Brex’s offerings are marketed in alignment with customer needs and business goals.

Reporting to the Chief Design Officer, this role sits at the intersection of product strategy, customer insight, marketing strategy, and creative execution. You’ll partner closely with product, sales, design, and marketing teams to shape the portfolio narrative, launch products, define campaign messaging and tactics, drive adoption, and solidify Brex as a leader in financial services and software. You will drive measurable impact on pipeline generation, win rates, expansion revenue, and product adoption.

Where you’ll work

This role will be based in our San Francisco or New York office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

  • Define and own Brex’s product marketing strategy and execution, ensuring alignment with company priorities and evolving market opportunities
  • Build and lead a high-performing Product Marketing team and establish scalable processes across portfolio marketing, segmentation, and vertical strategy
  • Partner with Product to define product positioning rooted in a deep understanding of customer needs, the Brex portfolio, and the competitive landscape
  • Craft compelling narratives, value propositions, and messaging frameworks that differentiate Brex’s portfolio and resonate with key customer segments
  • Develop and execute GTM strategies and campaigns for launches, ensuring a unified narrative across the portfolio and collaboration across product, sales, design, and marketing teams
  • Partner with Sales and Customer Success, equipping them with resources to succeed, including pitch decks, competitive insights, customer testimonials, and training materials
  • Position Brex as a thought leader in financial services and software through speaking engagements, analyst relations, content contributions, and industry partnerships
  • Monitor performance and refine strategies to maximize adoption, retention, and ROI

Requirements

  • 12+ years of experience in product marketing, with at least 3 years in a leadership role, preferably at a high-growth SaaS or fintech company
  • Proven ability to build and scale product marketing teams, including talent development and operational framework creation
  • Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
  • Expertise in developing and executing GTM strategies for complex products
  • Strong cross-functional collaboration experience, working closely with product, sales, customer success, design, and marketing teams
  • Data-driven decision-making skills, with the ability to analyze performance metrics and adapt strategies to achieve goals
  • Experience managing marketing budgets and influencing stakeholders

Compensation

The expected salary range for this role is $248,600 - $310,750.  However, the starting base pay will depend on a number of factors, including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.

Apply before July 21, 2026.