GM

Legora · Marketing

Director, Product Marketing

New York City /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a product marketing role at Legora.

Worth noticing

  • Google Tag Manager

    … story - Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market …

  • Pipeline

    … record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets - …

  • Revenue

    … marketing impact, ensuring clear line-of-sight from activity to revenue What You Bring - 10+ years in …

  • Reporting & forecasting

    … launches, and market feedback - Establish KPIs and reporting for your area's marketing impact, ensuring clear …

  • Own end-to-end campaign execution

    … analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can …

Company
Legora
Location
New York City
Work mode
Onsite
Seniority
Executive
Posted
June 21, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Tools mentioned

  1. Google Tag Managerfrom posting
    … story - Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market …

Success metrics mentioned

  1. Pipelinefrom posting
    … record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets - …
  2. Revenuefrom posting
    … marketing impact, ensuring clear line-of-sight from activity to revenue What You Bring - 10+ years in …
  3. Reporting & forecastingfrom posting
    … launches, and market feedback - Establish KPIs and reporting for your area's marketing impact, ensuring clear …

Responsibility patterns called out

  1. Own end-to-end campaign executionfrom posting
    … analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Product marketing
Tools
  • Google Tag Manager
Metrics
  • Pipeline
  • Revenue

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Analytics / reporting angle

    If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy

    Why we suggest this: posting mentions reporting & forecasting.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Legora

Other roles at this company

Legora has 6 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.

See all live roles at Legora

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

We are hiring a Director, Product Marketing to own positioning, messaging, and go-to-market strategy for a critical area of the Legora platform. Depending on background and business need, this role will anchor on one of several focus areas spanning core product, solutions, or platform capabilities. Regardless of the specific remit, the mandate is the same: translate what we build into a narrative the market understands and buyers act on.

This is a senior leadership role for someone who has spent a decade or more doing product marketing in high-growth enterprise SaaS or AI environments. They have led teams, shaped go-to-market strategy at the senior leadership level, and know how to build the marketing function around a product area, not just run launches. They are exceptional storytellers, strategists, and superb operators who can turn complex, technical capabilities into clear commercial advantage.

The role reports to the VP of Product Marketing, with scope to build and manage a small team.

What You'll Do

  • Recruit, mentor, and develop a small team of product marketing professionals as the function scales

  • Define and own product positioning, messaging, and narrative strategy for your team and area of the platform

  • Lead go-to-market strategy end-to-end. From market insight and narrative development through operational execution and performance measurement.

  • Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it

  • Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities

  • Build enablement assets and frameworks that equip field teams to tell a consistent, compelling story

  • Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market context into deal cycles

  • Align cross-functionally on roadmap priorities, launches, and market feedback

  • Establish KPIs and reporting for your area's marketing impact, ensuring clear line-of-sight from activity to revenue

What You Bring

  • 10+ years in product marketing, with deep experience owning product or solutions GTM at scale in enterprise SaaS or AI

  • Proven track record of leading and developing high-performing marketing professionals

  • Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers

  • A demonstrated ability to take complex, technical product capabilities and turn them into positioning that resonates with both technical evaluators and executive buyers

  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets

  • Exceptional writing and storytelling. You should be able to point to something you've written and defend every word

  • Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others—not just execute

  • Experience influencing at the executive level and working cross-functionally across Product, Sales, and Engineering

  • Based in or willing to relocate to Stockholm, London, or New York City

What’s In It For You

  • Global collaboration: Partner with teams and clients domestic and internationally.

  • Competitive package: Comprehensive salary, benefits, and tools for success.

  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

  • In-person environment: U.S. offices designed for ambitious builders.

  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
    Medical, Dental & Vision

    • Multiple medical plan options through Aetna and Kaiser Permanente

    • HSA or Healthcare FSA (based on plan selection)

    • Dental plans via MetLife

    • Vision plans via Vision Care

    Family Support

    • Generous parental leave

    • Free access to Maven Clinic

    • Dependent Care FSA

    • Free One Medical membership for employees and dependents

    Additional Perks

    • Pre-tax commuter benefits

    • Life Insurance + STD/LTD

    • 401(K) with generous company match

    • Unlimited PTO

    • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Apply before July 21, 2026.