GM

Legora · Marketing

Events & Field Marketing Manager

New York City /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a field marketing role at Legora, with lifecycle, email, or CRM and partner or field marketing.

Worth noticing

  • Lifecycle / email / CRM

    … with marketing automation (e.g., Pardot, Customer.io http://Customer.io) and CRM tools (e.g., Salesforce) is a plus. What’s …

    Retention and reactivation programs are core here.

  • Partner / field marketing

    … Role We’re looking for a Events & Field Marketing Manager or Senior Events & Field Marketing …

    Partner-sourced leads and event programs are core here.

  • Google Tag Manager

    … end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, …

  • Salesforce

    … (e.g., Pardot, Customer.io http://Customer.io) and CRM tools (e.g., Salesforce …

  • Pardot

    … fast-paced environment. - Experience with marketing automation (e.g., Pardot …

Company
Legora
Location
New York City
Work mode
Onsite
Seniority
Lead
Posted
June 21, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … with marketing automation (e.g., Pardot, Customer.io http://Customer.io) and CRM tools (e.g., Salesforce) is a plus. What’s …

    Why it matters here: Retention and reactivation programs are core here.

  2. Partner / field marketingfrom posting
    … Role We’re looking for a Events & Field Marketing Manager or Senior Events & Field Marketing …

    Why it matters here: Partner-sourced leads and event programs are core here.

Tools mentioned

  1. Google Tag Managerfrom posting
    … end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, …
  2. Salesforcefrom posting
    … (e.g., Pardot, Customer.io http://Customer.io) and CRM tools (e.g., Salesforce …
  3. Pardotfrom posting
    … fast-paced environment. - Experience with marketing automation (e.g., Pardot …
  4. Customer.iofrom posting
    … environment. - Experience with marketing automation (e.g., Pardot, Customer.io http://Customer.io) and CRM tools (e.g., Salesforce) is …

Success metrics mentioned

  1. Pipelinefrom posting
    … play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field …
  2. Revenuefrom posting
    … field programs with pipeline goals, account priorities, and revenue outcomes. - Own event execution end-to-end, spanning …

Responsibility patterns called out

  1. Own end-to-end campaign executionfrom posting
    … analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can …

Cross-functional partners mentioned

  1. Salesfrom posting
    … for our customer community. - Partner closely with sales and partner teams to align field programs …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • CRM
  • Demand generation
  • Product marketing
Channels
  • Field marketing
Tools
  • Google Tag Manager
  • Salesforce
Metrics
  • Pipeline
  • Revenue
Responsibilities
  • Partner with sales
Cross-functional partners
  • Sales

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01Which channels own the largest part of the growth or pipeline target today?

    Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.

  2. 02Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  3. 03How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  4. 04How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

  5. 05How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm.

  2. Angle 02

    ABM / partner angle

    If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel

    Why we suggest this: posting mentions partner / field marketing.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Legora

Other roles at this company

Legora has 6 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.

See all live roles at Legora

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

We’re looking for a Events & Field Marketing Manager or Senior Events & Field Marketing Manager to join our team in New York City and lead the execution of high-impact marketing programs across North America. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including event sponsorships, owned brand experiences, and integrated campaigns.

You’ll report to the Marketing Director, North America and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You’ll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts and nurture customer relationships.

What You’ll Do

  • Plan and execute regional field marketing programs, including industry events, sponsorships, and Legora-hosted experiences for our customer community.

  • Partner closely with sales and partner teams to align field programs with pipeline goals, account priorities, and revenue outcomes.

  • Own event execution end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up.

  • Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels.

  • Identify and activate Legora customers for speaking engagements, case studies, and local advocacy opportunities.

  • Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning.

  • Build and maintain strong relationships with cross-functional stakeholders, external vendors, and agency partners.

  • Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Legora’s brand at every touchpoint.

What You Bring

  • 4-5 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in events production or events management.

  • Hands-on experience supporting events, sponsorships, or regional campaigns.

  • Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.

  • Excellent written and verbal communication skills.

  • Comfortable collaborating across functions and regions in a fast-paced environment.

  • Experience with marketing automation (e.g., Pardot, Customer.io) and CRM tools (e.g., Salesforce) is a plus.

What’s In It For You

  • Global collaboration: Partner with teams and clients across Europe, APAC, and North America.

  • Competitive package: Comprehensive salary, benefits, and tools for success.

  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

  • In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.

  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
    Medical, Dental & Vision

    • Multiple medical plan options through Aetna and Kaiser Permanente

    • HSA or Healthcare FSA (based on plan selection)

    • Dental plans via MetLife

    • Vision plans via Vision Care

    Family Support

    • Generous parental leave

    • Free access to Maven Clinic

    • Dependent Care FSA

    • Free One Medical membership for employees and dependents

    Additional Perks

    • Pre-tax commuter benefits

    • Life Insurance + STD/LTD

    • 401(K) with generous company match

    • Unlimited PTO

    • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Apply before July 21, 2026.