Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a field marketing role at Mintlify, with lifecycle, email, or CRM, ABM, and partner or field marketing.
Worth noticing
Lifecycle / email / CRM
“… to leadership - Experience personally owning the full lifecycle of events, from strategy and budget to …”
Retention and reactivation programs are core here.
ABM
“… but someone who ran them - Experience with ABM (account-based marketing) event strategies for the enterprise …”
Account selection and 1:1 campaigns usually partner with sales.
Marketing ops / analytics
“… building and sending emails, tracking leads, and building attribution reports. Does not need to be an …”
Systems ownership and reporting usually anchor this work.
Events
“… strategic planning WHAT YOU BRING TO THE TABLE - 5-8 years in field or event marketing …”
Field programs and event-based pipeline are core here.
Salesforce
“… $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge …”
- Company
- Mintlify
- Location
- San Francisco
- Work mode
- Onsite
- Seniority
- Lead
- Posted
- June 21, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
- Lifecycle / email / CRMfrom posting
… to leadership - Experience personally owning the full lifecycle of events, from strategy and budget to …
Why it matters here: Retention and reactivation programs are core here.
- ABMfrom posting
… but someone who ran them - Experience with ABM (account-based marketing) event strategies for the enterprise …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
- Partner / field marketingfrom role category
Why it matters here: Partner-sourced leads and event programs are core here.
- Marketing ops / analyticsfrom posting
… building and sending emails, tracking leads, and building attribution reports. Does not need to be an …
Why it matters here: Systems ownership and reporting usually anchor this work.
- Eventsfrom posting
… strategic planning WHAT YOU BRING TO THE TABLE - 5-8 years in field or event marketing …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
- Salesforcefrom posting
… $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge …
Success metrics mentioned
- Pipelinefrom posting
… playbooks for full event life cycles that maximize pipeline from each event - Building strong relationships …
- Attributionfrom posting
… building and sending emails, tracking leads, and building attribution reports. Does not need to be an …
Cross-functional partners mentioned
- Salesfrom posting
… that don't align with strategy, work with sales team to align events with goals, and can …
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- Lifecycle
- CRM
- Product marketing
- ABM
- ABM
- Lifecycle
- Field marketing
- Salesforce
- Pipeline
- Attribution
- Partner with sales
- Sales
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
05Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Mintlify
Other roles at this company
Mintlify has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
- Live roles
- 2 live roles
- Role categories
- 1 category
Other live roles
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Why Mintlify?
We're on a mission to empower builders.
Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
Small team, huge impact: We recently passed 50 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.
We grew in value faster than headcount and we’re looking to align the two quickly.
What you'll work on here
Event strategy and planning: building an event calendar from scratch, planning Mintlify-hosted events, partner events, and trade shows based on business priorities and budget
Managing contracts, logistics, vendor relationships, booth design, and on-site execution. Knows what can go wrong and plans for it, driving things forward without waiting for perfect information or approvals
Cross-functional coordination: can create clear event briefs, assign responsibilities across teams, and keep complex multi-stakeholder projects on track
Creating and executing plans and playbooks for full event life cycles that maximize pipeline from each event
Building strong relationships with sales leadership, partner teams, product marketing, and external vendors - earning influence through reliability and results
Operational excellence with strategic thinking. Can handle the logistics of shipping booth materials while also thinking about which events will drive the most pipeline next quarter. Comfortable toggling between tactical execution and strategic planning
What you bring to the table
5-8 years in field or event marketing, with a significant events component, with at least 2-3 years at a B2B SaaS startup
Data-driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost-per-lead metrics to inform event selection and investment. Can push back on events that don't align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lack thereof) to leadership
Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post-event analysis. Not just someone who "helped with" events but someone who ran them
Experience with ABM (account-based marketing) event strategies for the enterprise
CRM and marketing automation proficiency: comfortable setting up event campaigns, building and sending emails, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools
Ability to remain calm under pressure and troubleshoot quickly
Bonus points: Experience working at a Seed > Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team. Familiarity with webinar platforms and virtual event production. Experience with ABM (account-based marketing) event strategies. Experience with public speaking or moderating panel discussions
Why you should join our marketing team
Marketers at Mintlify bring strong creative instincts and care deeply about how our story comes across. You'll have real ownership over campaigns, messaging, and the channels you run.
We believe great marketing comes from great teams, not hierarchies. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll try new channels, test bold ideas, and own the results. You'll ship work that people actually see.
Company Benefits:
Competitive compensation and equity
20 days paid time off every year
401k or RRSP
$420/mo. wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)
Apply before July 21, 2026.