GM

Mintlify · Marketing

Product Marketing Manager

San Francisco /Not Specified

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a product marketing role at Mintlify, with product-led growth.

Worth noticing

  • Product-led growth

    … a team of 1 - Experience in both PLG and sales-led motions, or deep experience in …

    In-product activation and expansion loops are typically in scope.

  • Google Tag Manager

    … objection handling - Orchestrating launches - building a GTM checklist, coordinating across the organization, and shipping …

  • Salesforce

    … $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge …

  • Sales

    … and doing competitive research. - Working closely with sales on creating content, training, and objection handling …

  • Product

    … infrastructure or strong desire to learn about this quickly. Communications or PR experience. Familiarity with product …

Clarify before applying

  • Success metrics

    What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?

Company
Mintlify
Location
San Francisco
Work mode
Onsite
Seniority
Lead
Posted
June 21, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Product-led growthfrom posting
    … a team of 1 - Experience in both PLG and sales-led motions, or deep experience in …

    Why it matters here: In-product activation and expansion loops are typically in scope.

Tools mentioned

  1. Google Tag Managerfrom posting
    … objection handling - Orchestrating launches - building a GTM checklist, coordinating across the organization, and shipping …
  2. Salesforcefrom posting
    … $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge …

Cross-functional partners mentioned

  1. Salesfrom posting
    … and doing competitive research. - Working closely with sales on creating content, training, and objection handling …
  2. Productfrom posting
    … infrastructure or strong desire to learn about this quickly. Communications or PR experience. Familiarity with product …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Product marketing
Tools
  • Google Tag Manager
  • Salesforce
Responsibilities
  • Partner with sales
  • Work with product
Cross-functional partners
  • Sales
  • Product

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01How is success measured for this role?

    Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).

  2. 02Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  3. 03How is the ICP / persona work structured between product marketing and sales?

    Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Mintlify

Other roles at this company

Mintlify has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.

Live roles
2 live roles
Role categories
1 category

Other live roles

See all live roles at Mintlify

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Why Mintlify?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We recently passed 50 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

  • Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

What you'll work on here

  • Being the go-to for sales on objection handling, pricing and packaging questions, competitive intel, and sales collateral

  • Building out systems and processes demonstrating how to launch effectively, win head-to-head deals, and expand into new segments

  • Communicating the value proposition of a new product and positioning to sales, while partnering with PMs and engineering on the product roadmap

  • Building out repeatable and scalable systems

  • Balancing strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research.

  • Working closely with sales on creating content, training, and objection handling

  • Orchestrating launches - building a GTM checklist, coordinating across the organization, and shipping on deadline

  • Strong writing and storytelling that can adapt to Mintlify’s tone of voice and EPD audience

What you bring to the table

  • 8-10 years in product marketing, with at least 2 years at an early-stage company (Series A through Series B) and experience operating as a team of 1

  • Experience in both PLG and sales-led motions, or deep experience in one with demonstrated curiosity and adaptability for the other

  • Prior experience building out analyst relations strategy

  • Customer Obsession: Instinctively wants to talk to customers and prospects. Builds positioning from evidence, not assumptions

  • Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.

  • Marketing breadth: You understand campaign, channel, content, and comms strategy in addition to product marketing strategy

  • Bias to action over perfection: Would rather ship 80% this week than 95% next month and can iterate in public

  • Experience developing marketing strategies and tactics that both put the customer first and contribute to growth goals

  • Bonus points: Experience with pricing and packaging decisions. Organic content optimization experience. Knowledge of AI-native infrastructure or strong desire to learn about this quickly. Communications or PR experience. Familiarity with product-led onboarding flows and in-app messaging. Public speaking or webinar experience. Worked in adjacent B2B SaaS with similar buyer personas


Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:

  • Competitive compensation and equity

  • 20 days paid time off every year

  • 401k or RRSP

  • $420/mo. wellness stipend

  • 100% coverage for Health, dental, vision

  • Free Ubers to and from work

  • Free lunch and dinners

  • Annual team offsite (previously went to Alaska, Hawaii)

Apply before July 21, 2026.