GM

Replit · Demand Generation

GTM AI Operations Lead, Demand Generation

Foster City, CA /Remote

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a demand generation role at Replit, with lifecycle, email, or CRM and marketing ops and analytics.

Worth noticing

  • Lifecycle / email / CRM

    … data. - Prior work integrating AI/LLM tooling with CRM data under read-only or tightly-scoped permissions. - …

    Retention and reactivation programs are core here.

  • Marketing ops / analytics

    … BONUS QUALIFICATIONS - Experience standing up RevOps, Marketing Ops or GTM systems function from an early …

    Systems ownership and reporting usually anchor this work.

  • Google Tag Manager

    … application creation. ABOUT THE ROLE: We're hiring a GTM AI Operations Lead, Demand Generation to own …

  • Salesforce

    … equal parts operator and architect — comfortable in Salesforce and the GTM tech stack, fluent in …

  • Pipeline

    … Strong analytical rigor: you can pull and interrogate pipeline data, pressure-test your own conclusions, and communicate …

Company
Replit
Location
Foster City, CA
Work mode
Remote
Seniority
Lead
Posted
June 19, 2026

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Lifecycle / email / CRMfrom posting
    … data. - Prior work integrating AI/LLM tooling with CRM data under read-only or tightly-scoped permissions. - …

    Why it matters here: Retention and reactivation programs are core here.

  2. Marketing ops / analyticsfrom posting
    … BONUS QUALIFICATIONS - Experience standing up RevOps, Marketing Ops or GTM systems function from an early …

    Why it matters here: Systems ownership and reporting usually anchor this work.

Tools mentioned

  1. Google Tag Managerfrom posting
    … application creation. ABOUT THE ROLE: We're hiring a GTM AI Operations Lead, Demand Generation to own …
  2. Salesforcefrom posting
    … equal parts operator and architect — comfortable in Salesforce and the GTM tech stack, fluent in …

Success metrics mentioned

  1. Pipelinefrom posting
    … Strong analytical rigor: you can pull and interrogate pipeline data, pressure-test your own conclusions, and communicate …
  2. Revenuefrom posting
    … and the GTM tech stack, fluent in how revenue teams actually work, and energized by designing …
  3. Reporting & forecastingfrom posting
    … keep data clean and trustworthy, so that downstream reporting and AI outputs are reliable by default. …

Cross-functional partners mentioned

  1. Salesfrom posting
    … outputs are reliable by default. - Partner with sales leadership to identify bottlenecks and ship automation …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • CRM
  • Demand generation
  • Marketing operations
Tools
  • Google Tag Manager
  • Salesforce
Metrics
  • Pipeline
  • Revenue
Responsibilities
  • Partner with sales
Cross-functional partners
  • Sales

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01Which channels own the largest part of the growth or pipeline target today?

    Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.

  2. 02Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  3. 03How is the relationship between paid acquisition and lifecycle structured?

    Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.

  4. 04How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Lifecycle / CRM angle

    If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact

    Why we suggest this: posting mentions lifecycle / email / crm.

  2. Angle 02

    Marketing ops angle

    If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards

    Why we suggest this: posting mentions marketing ops / analytics.

  3. Angle 03

    Analytics / reporting angle

    If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy

    Why we suggest this: posting mentions reporting & forecasting.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Compare

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Up to two reason chips per row; the strongest match is shown first.

Replit

Other roles at this company

Replit has 10 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.

See all live roles at Replit

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.


About the role:

We're hiring a GTM AI Operations Lead, Demand Generation to own how AI and automation accelerate our GTM motion. This is a builder role for someone who is equal parts operator and architect — comfortable in Salesforce and the GTM tech stack, fluent in how revenue teams actually work, and energized by designing AI-driven systems that compress manual effort and surface insight reps and leaders can act on.

You'll sit at the center of how deals move: diagnosing where leads come into the funnel and how they navigate through it, building the automations that keep them healthy, and turning our demand generation funnel into a well oiled machine.


What You'll Do

  • Design, build, and maintain AI-powered automations across the top of the funnel — from lead routing to efficient distribution amongst our GTM roles and process.

  • Own the systems that keep data clean and trustworthy, so that downstream reporting and AI outputs are reliable by default.

  • Partner with sales leadership to identify bottlenecks and ship automation that addresses root causes, not symptoms.

  • Integrate and orchestrate the GTM tech stack — Salesforce, lead routing, enrichment, and sequencing tools — with AI agents and workflows layered on top.

  • Build internal tooling and lightweight applications that put AI insight directly in front of reps and managers inside their existing workflow.

  • Establish guardrails for safe, governed AI use against revenue data — including permissioning, read/write boundaries, and human-in-the-loop checkpoints.

  • Translate ambiguous "we should automate this" requests into scoped, measurable, and maintainable systems.


Required Skills & Experience

  • 5-7 years in Revenue Operations, Marketing Operations, GTM Systems, or a closely related function, with meaningful time supporting an enterprise sales motion.

  • Hands-on Salesforce and Marketing Database expertise — you can build, debug, and reason about data models, automation, and permissions, not just navigate the UI.

  • Demonstrated experience designing and shipping automations, ideally including LLM- or AI-driven workflows (agents, prompt-based tooling, or AI features embedded in GTM systems).

  • Strong analytical rigor: you can pull and interrogate pipeline data, pressure-test your own conclusions, and communicate findings crisply.

  • Comfort building — Whether that’s no/low-code automation platforms, or API integrations — enough to prototype without waiting on engineering.

  • A bias toward systems that are maintainable and trustworthy over clever-but-fragile.


Bonus Qualifications

  • Experience standing up RevOps, Marketing Ops or GTM systems function from an early stage.

  • Familiarity with conversation intelligence platforms and how to operationalize their data.

  • Prior work integrating AI/LLM tooling with CRM data under read-only or tightly-scoped permissions.

  • Background at a high-growth, AI-native, or developer-focused company.

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(k) Program with a 4% match (US Only)

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🏝 Flexible Time Off (FTO) + Holidays

🚗 Commuter Benefits (In-Office Only)

📱 Monthly Wellness Stipend

🧑‍💻 Autonomous Work Environment

🖥 In Office Set-Up Reimbursement (In-Office Only)

🚀 Quarterly Team Gatherings

☕ In Office Amenities (In-Office Only)

Want to learn more about what we are up to?

Interviewing + Culture at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Apply before July 19, 2026.

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