Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a general growth marketing role at GetYourGuide, with paid search and marketing ops and analytics.
Worth noticing
Paid search
“… years of hands-on experience in performance marketing with demonstrated strategic impact Expert-level proficiency in Google ads …”
Search bidding and budget pacing usually sit with this kind of role.
Marketing ops / analytics
“… and isolate causality. Partner with Analytics to refine attribution models and develop strategic frameworks for budget …”
Systems ownership and reporting usually anchor this work.
Google Ads
“… years of hands-on experience in performance marketing with demonstrated strategic impact Expert-level proficiency in Google ads …”
Google Analytics
“… Google Analytics …”
SQL
“… (Google Analytics, data visualization tools) Comfortable working with SQL or similar query languages to analyze data …”
Queries against the data warehouse show up in this listing's stack.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
- Company
- GetYourGuide
- Location
- Berlin
- Work mode
- Onsite
- Seniority
- Executive
- Posted
- May 28, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
- Paid searchfrom posting
… years of hands-on experience in performance marketing with demonstrated strategic impact Expert-level proficiency in Google ads …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
- Marketing ops / analyticsfrom posting
… and isolate causality. Partner with Analytics to refine attribution models and develop strategic frameworks for budget …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
- Google Adsfrom posting
… years of hands-on experience in performance marketing with demonstrated strategic impact Expert-level proficiency in Google ads …
- Google Analyticsfrom posting
… Google Analytics …
- SQLfrom posting
… (Google Analytics, data visualization tools) Comfortable working with SQL or similar query languages to analyze data …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
- ROASfrom posting
… across key performance media channels. Set and own ROAS targets for your channels, balancing efficiency with …
- Attributionfrom posting
… and isolate causality. Partner with Analytics to refine attribution models and develop strategic frameworks for budget …
Cross-functional partners mentioned
- Productfrom posting
… strategy, format innovation, and messaging frameworks. Collaborate with Product to identify and prioritise optimisation opportunities across …
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- Performance marketing
- Paid media
- Google Ads
- Google Analytics
- ROAS
- Attribution
- Work with product
- Product
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Angles to consider
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
GetYourGuide
Other roles at this company
GetYourGuide has 3 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
- Live roles
- 3 live roles
- Role categories
- 1 category
Other live roles
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Change the way the world travels
Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.
Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.
Team mission
We’re looking for a performance marketing expert to bring deep strategic expertise to our paid media channels. You will drive campaign optimization, shape bidding strategies, and build out measurement capabilities. You’ll combine strategic thinking with operational excellence to unlock incremental growth and efficiency gains across the performance media portfolio. This is an individual contributor (IC) role focused on strategic expertise and hands-on execution.
Your mission
- Shape and execute channel strategy: Drive strategic planning and day-to-day optimisation across key performance media channels. Set and own ROAS targets for your channels, balancing efficiency with growth objectives. Identify opportunities to test new formats, audiences, and bidding strategies that unlock incremental performance.
- Build measurement and testing frameworks: Design and lead incrementality testing initiatives to measure true channel contribution and isolate causality. Partner with Analytics to refine attribution models and develop strategic frameworks for budget allocation decisions. Champion best-in-class measurement practices and challenge conventional attribution approaches.
- Advance bidding and automation strategy: Develop and implement advanced bidding strategies across platforms (Meta, Google), staying ahead of platform innovations in automation and machine learning. Provide strategic recommendations on budget allocation and channel mix based on performance data and market trends.
- Drive strategic cross-functional initiatives: Partner with creative teams to shape ad strategy, format innovation, and messaging frameworks. Collaborate with Product to identify and prioritise optimisation opportunities across landing pages and user flows. Provide performance insights and strategic recommendations to senior leadership.
Your toolkit
- 5-7 years of hands-on experience in performance marketing with demonstrated strategic impact
- Expert-level proficiency in Google ads, Meta for Business, Smartly, TikTok
- Proven track record of scaling paid media channels while maintaining or improving efficiency
- Deep expertise in incrementality testing methodologies and measurement frameworks
- Tools: Google ads, Meta for Business, Smartly, TikTok.
- Strong strategic thinking with the ability to identify growth opportunities and shape channel roadmaps
- Advanced analytical skills with the ability to translate data into strategic recommendations
- Proficient in analytics platforms (Google Analytics, data visualization tools)
- Comfortable working with SQL or similar query languages to analyze data (preferred)
- Ability to balance short-term performance metrics with long-term customer value
- Strong stakeholder management skills across multiple departments and ability to influence senior leadership
- Excellent communication skills to translate complex data insights into clear, actionable recommendations
- Based in or willing to relocate to Berlin. We operate on a hybrid work model and value in-person interaction in our office 3+ days per week.
How we’ll make your career journey extraordinary
- Annual personal growth budget and mentorship programs for continuous learning and development
- Virtual stock options make you an integral part of the company’s success
- Company Pension Scheme
- Work from anywhere in the world for 30 days per year
- A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
- Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
- Monthly transportation and fitness budget
- Discounts for you, your friends, and family on GetYourGuide activities
- Language reimbursement program
- Health and wellness benefits
And more…
How to apply
Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at jobs@getyourguide.com.
We’re an equal opportunities employer
Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.
#LI-Hybrid
Apply before July 21, 2026.