Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
This appears to be a general growth marketing role at Adyen, with community or social.
Worth noticing
Community / social
“… of search (including LLM), paid media and social media marketing Strong communication and interpersonal skills, which …”
Brand channels and community activation live here.
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
- Company
- Adyen
- Location
- Singapore
- Work mode
- Onsite
- Seniority
- Lead
- Posted
- June 11, 2026
- Apply
- Open employer site
Where this comes from
Signals found in the posting
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
- Community / socialfrom posting
… of search (including LLM), paid media and social media marketing Strong communication and interpersonal skills, which …
Why it matters here: Brand channels and community activation live here.
Use this posting to prepare
Three short reads before you apply.
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Resume keywords to notice
Terms in the actual posting. Use these only where they match your real experience.
- Demand generation
- Paid media
Step 2
Questions to ask
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Adyen
Other roles at this company
Adyen has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
- Live roles
- 5 live roles
- Role categories
- 2 categories
Other live roles
Original employer description
The posting as the employer wrote it
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Marketing Lead, APAC
Adyen is looking for an experienced, strategic leader with a proven track record in B2B marketing. This role will work from our Singapore office and report directly to the VP Marketing, APAC.
The Marketing Lead, APAC is responsible for creating Adyen’s marketing strategy in order to drive marketing goals with a heavy focus on new customer acquisition, spanning positioning and demand generation across owned, earned and paid channels. You will serve as a conduit between local commercial leadership teams and marketing teams on regional and global level.
The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced leader who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel.
What you’ll do
- Lead field and digital marketing for Australia, New Zealand, Singapore, Malaysia and Hong Kong
- Manage goal setting, planning, spend allocation and team planning together with global marketing and regional commercial leadership
- Build awareness across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy
- Work with country marketing teams, digital marketing teams to plan, optimize and evaluate campaigns and spend in alignment to drive a strong return on investment
- Build, coach and lead the local country marketing teams on individual as well as organizational team goals in line with business objectives
- Prepare quarterly and annual spend allocation for the marketing initiatives, and continuously optimize ROI
- Work closely with the global and regional marketing leadership to ensure the successful implementation of global and regional initiatives
- Work closely with the VP of Marketing, APAC on strategic and operational projects that drive impact for the larger marketing organization
Your background:
- 10+ years experience in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid)
- 5+ years of team leadership experience preferably in a regional role handling multiple markets
- Demonstrable digital experience and understanding of search (including LLM), paid media and social media marketing
- Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets
- You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results
- A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs
- A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity
- Ability to travel up to 20+% of the time
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
Apply before July 21, 2026.