GM

Cohere · Marketing

Sr. Marketing Performance Analyst (Contract)

Toronto /Remote
Apply on company site

Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a general growth marketing role at Cohere, with marketing ops and analytics, product-led growth, and community or social.

Worth noticing

  • Marketing ops / analytics

    “… LOCATION: REMOTE/HYBRID DURATION: 3-MONTH FIXED-TERM CONTRACT TEAM: MARKETING OPERATIONS POSITION OVERVIEW We are seeking a senior-level …”

    Systems ownership and reporting usually anchor this work.

  • Product-led growth

    “… Product-Led Growth …”

    In-product activation and expansion loops are typically in scope.

  • Community / social

    “… BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred - Cross-Functional Collaboration: Proven …”

    Brand channels and community activation live here.

  • Google Analytics

    “… analysis and automation - Platform Proficiency: Marketo, Salesforce, GA4 …”

  • Google Tag Manager

    “… - 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B …”

Company
Cohere
Location
Toronto
Work mode
Remote
Seniority
Senior
Posted
June 19, 2026
Apply on the company site View Cohere page

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

  1. Marketing ops / analyticsfrom posting
    … LOCATION: REMOTE/HYBRID DURATION: 3-MONTH FIXED-TERM CONTRACT TEAM: MARKETING OPERATIONS POSITION OVERVIEW We are seeking a senior-level …

    Why it matters here: Systems ownership and reporting usually anchor this work.

  2. Product-led growthfrom posting
    … Product-Led Growth …

    Why it matters here: In-product activation and expansion loops are typically in scope.

  3. Community / socialfrom posting
    … BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred - Cross-Functional Collaboration: Proven …

    Why it matters here: Brand channels and community activation live here.

Tools mentioned

  1. Google Analyticsfrom posting
    … analysis and automation - Platform Proficiency: Marketo, Salesforce, GA4 …
  2. Google Tag Managerfrom posting
    … - 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B …
  3. Segmentfrom posting
    … Segment …
  4. Lookerfrom posting
    … automation - Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker …
  5. Marketofrom posting
    … for data analysis and automation - Platform Proficiency: Marketo …

Success metrics mentioned

  1. Revenuefrom posting
    … media campaigns, tracking full-funnel metrics from awareness to revenue - Partner with leadership to support strategic …
  2. Activationfrom posting
    … - Enhance customer journey optimization through omni-channel campaign activation …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus
  • Marketing operations
Tools
  • Google Analytics
  • Google Tag Manager
  • Segment
  • Looker
  • Salesforce
  • BigQuery
Metrics
  • Revenue
  • Activation
  • Attribution
Cross-functional partners
  • Design

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

  1. 01Which systems and attribution models are considered the source of truth?

    Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.

  2. 02How are retention, activation, and reactivating-lapsed accounts measured?

    Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

  1. Angle 01

    Marketing ops angle

    If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards

    Why we suggest this: posting mentions marketing ops / analytics and attribution.

  2. Angle 02

    Analytics / reporting angle

    If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy

    Why we suggest this: posting mentions looker and attribution.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Cohere

Other roles at this company

Cohere has 4 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.

Live roles
4 live roles
Role categories
1 category
See all live roles at Cohere

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company co-headquartered in Toronto and San Francisco, with key offices in London, New York City, Montreal, Seoul, Germany and Paris. Join us!

Location: Remote/Hybrid

Duration: 3-month fixed-term contract

Team: Marketing Operations


Position Overview

We are seeking a senior-level Marketing Performance Analyst to join our team on a contract basis to support Marketing Financial Performance Analytics. This role will be critical in driving data-informed decision making across our rapidly scaling B2B enterprise.

Key Responsibilities

  • Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue

  • Partner with leadership to support strategic planning initiatives and establish performance targets

  • Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations

  • Optimize lead scoring models and attribution reporting, conducting rigorous model validations

  • Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations

  • Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting

  • Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

Required Qualifications

  • Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)

  • 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments

  • Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation

  • Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred

  • Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams

  • Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations

  • Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools

  • Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks

Apply before July 19, 2026.