Director, Provider Growth Marketing

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.
But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.
We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

The Provider Growth Marketing team drives acquisition of high-quality providers into Headway's network. They operate across paid and organic channels and own channel, campaign, segmentation, and creative strategy. We're hiring a Marketing Director to lead the team and scale our marketing to be a highly-efficient profit driver across segments and channels. The role reports to the Head of Provider Growth and will be part of the growth leadership team across marketing, product, sales, and operations.
You Will
Accelerate the already rapid growth of Headway’s provider base
Own and scale the channel portfolio -paid, organic, lifecycle, referral, and more - testing new channels, strategies, and campaigns to drive new growth
Hire, coach, and manage the team who run these channels to build their skills and careers
Drive how we segment and de-average our approach to acquisition and shift toward a more value-based framework
Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals
Bring an AI-native approach to accelerate experimentation
You'd be a great fit if…
You've personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's
You have a track record of launching impactful new channels, strategies, and rapid experimentation
You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve
You're opinionated about how performance marketing should be measured and can drive our approach to evolve
You've hired, developed, and managed channel managers and ICs and have grown the careers of your people
You have a track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
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