Associate Director, Amazon Performance Marketing & Retail Media

About WPP Media
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About WPP Unite
WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team.
Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.
Role Summary & Impact
The Associate Director, Amazon Performance Marketing & Retail Media will serve as a strategic and hands-on commerce media leader embedded within Unilever, with a particular focus on the Amazon ecosystem.
This role sits at the intersection of retail media, performance marketing and commerce strategy. You will help shape Amazon media strategy across Sponsored Ads and DSP while translating media performance, shopper behavior and category dynamics into actionable recommendations that drive growth.
The ideal candidate combines deep Amazon media expertise with strong commercial acumen. You should be equally comfortable evaluating campaign structure, keyword and bidding strategy, and media investment as you are advising stakeholders on category opportunities, growth priorities and broader commerce strategy.

Key Responsibilities

Commerce & Performance Media Leadership
Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
Conduct hands-on audits across campaign structure, keyword strategy, bidding, budget allocation and search-term harvesting.
Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies.
Develop full-funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new-to-brand acquisition.
Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics.
Partner with finance stakeholders on forecasting and spend pacing.
Category & Growth Strategy
Build Amazon category growth strategies spanning assortment, hero SKUs and price-pack architecture.
Identify category whitespace and competitive opportunities.
Translate search behavior and consumer demand signals into actionable category and business insights.
Develop annual and quarterly media investment frameworks aligned to category priorities.
Evaluate incrementality and halo impact across retail and brand marketing.
Integrated Media & Client Partnership
Connect retail media investment with broader brand marketing initiatives and objectives.
Bring together performance, commerce and brand considerations to identify where Amazon can support broader growth objectives.
Translate complex media performance into clear recommendations for client and agency stakeholders.
Operate effectively within an embedded, highly collaborative environment, partnering across Unilever and WPP Unite teams.
Skills & Experience
Significant experience in commerce media, retail media, Amazon advertising or ecommerce performance marketing.
Deep hands-on understanding of Amazon Sponsored Ads and Amazon DSP.
Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.
Ability to evaluate performance through commerce-focused metrics including ROAS, TACoS and new-to-brand acquisition.
Strong strategic and commercial mindset with the ability to connect media performance to broader category and growth opportunities.
Experience developing full-funnel commerce media strategies spanning search, display, retargeting and prospecting.
Strong analytical skills and the ability to diagnose performance changes and translate findings into actionable recommendations.
Strong communication and stakeholder-management skills with the ability to work across client, agency, finance, brand and commerce teams.
Comfortable balancing hands-on media expertise with senior-level strategic thinking.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open Environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in an open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$75,000—$180,000 USD
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