base-power · Marketing
Austin, TXOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… offline campaigns into digital: syncing TV buys with connected TV, activating sponsorship audiences in paid social …”
Creative iteration speed and channel-level attribution matter here.
Activation
“… brand spend is driving business outcomes. - Sponsorship activation …”
Design
“… clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design …”
Data
“… channel strategy from scratch and defend it with data - Fluent in brand measurement: lift studies, …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… offline campaigns into digital: syncing TV buys with connected TV, activating sponsorship audiences in paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
Success metrics mentioned
… brand spend is driving business outcomes. - Sponsorship activation …
Cross-functional partners mentioned
… clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design …
… channel strategy from scratch and defend it with data - Fluent in brand measurement: lift studies, …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01
base-power
base-power has 4 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
We're looking for a Brand / Offline marketer to own the strategy and execution of Base's offline channels and partnership strategy.
That means TV, OOH, radio, and sponsorships, plus how each of those extends into digital. You'll be the person who figures out how a TV buy becomes a retargeting audience, how a sponsorship lives beyond game day, and how we measure whether any of it is actually working.
This is a hands-on role. You'll set the strategy and run the execution, managing agency and vendor relationships, briefing creative, optimizing placements, and building the measurement infrastructure to prove ROI on significant brand spend. You'll work closely with our performance marketing, paid media, and creative teams to make sure the brand and demand sides of our marketing are pulling in the same direction.
What You’ll Do
Offline channel strategy and execution: TV (linear and streaming), OOH, radio, sponsorships, and events. You set the plan and see it through.
Digital extension of offline: You'll drive how we bring offline campaigns into digital: syncing TV buys with connected TV, activating sponsorship audiences in paid social, retargeting people exposed to OOH.
Agency and vendor relationships: Day-to-day ownership of our media partners and vendors. You manage the relationships, hold them accountable to performance, and know when to push and when to trust.
Brand measurement infrastructure: Brand lift studies, share of voice tracking, incrementality testing, and whatever else gives us confidence that brand spend is driving business outcomes.
Sponsorship activation: We have active athlete and brand partnerships. You'll own how those come to life across channels and how we get the most out of what we're already paying for.
Cross-channel coordination: You'll be a connector across the marketing team, making sure brand-level activity is informing and amplifying performance work.
What You'll Bring
4–10 years in marketing, with meaningful hands-on experience running brand and offline campaigns from brief to execution
You've personally managed campaigns. You know what it takes to get a TV spot on air or negotiate an OOH buy
Consumer marketing experience is required; B2B background is fine alongside it
Experience managing agency and vendor relationships, including holding partners accountable to results
Strong strategic instincts: you can build a brand channel strategy from scratch and defend it with data
Fluent in brand measurement: lift studies, MMM, share of voice, incrementality. You've used these tools and know their limits
Understands how offline and digital work together
About the Team
The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.