tipico · Growth
St. Julian's, mtOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… on KPI performance. Manage and optimize automated customer lifecycle communications across all channels, aligned with website …”
Retention and reactivation programs are core here.
Website / CRO
“… customer engagement by constant optimization of customer communication, website content and user experience. Your playing field: …”
Experimentation cadence and on-site conversion live here.
Community / social
“… is happy to help you! Feel free to reach out to us on our social media …”
Brand channels and community activation live here.
Retention
“… to join the team! You will increase customer retention and engagement with a focus on our …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… on KPI performance. Manage and optimize automated customer lifecycle communications across all channels, aligned with website …
Why it matters here: Retention and reactivation programs are core here.
… customer engagement by constant optimization of customer communication, website content and user experience. Your playing field: …
Why it matters here: Experimentation cadence and on-site conversion live here.
… is happy to help you! Feel free to reach out to us on our social media …
Why it matters here: Brand channels and community activation live here.
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01
tipico
tipico has 4 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious - we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.
At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face - because we’re looking for a CRM Campaign Manager iGaming (m/f/x) to join the team!
You will increase customer retention and engagement with a focus on our Games product through excellent multi-channel communication and event driven ad-hoc promotions. You will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your focus is on customer engagement by constant optimization of customer communication, website content and user experience.
Your playing field:
Which skills you should bring to the pitch:
This is how we score with you
Think a career at Tipico’s right for you?
Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels
We look forward to your application!
… to join the team! You will increase customer retention and engagement with a focus on our …
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.