airapps · Growth
San FranciscoOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. - Work with HubSpot, Marketo, Salesforce, …”
Retention and reactivation programs are core here.
Google Analytics
“… with HTML/CSS for email formatting is a plus. - Analytical mindset with experience using Google Analytics …”
HubSpot
“… role requires expertise in CRM platforms such as HubSpot …”
Marketo
“… requires expertise in CRM platforms such as HubSpot, Marketo …”
Salesforce
“… expertise in CRM platforms such as HubSpot, Marketo, Salesforce …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. - Work with HubSpot, Marketo, Salesforce, …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… with HTML/CSS for email formatting is a plus. - Analytical mindset with experience using Google Analytics …
… role requires expertise in CRM platforms such as HubSpot …
… requires expertise in CRM platforms such as HubSpot, Marketo …
… expertise in CRM platforms such as HubSpot, Marketo, Salesforce …
… CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo …
Success metrics mentioned
… lead nurturing strategies to enhance customer engagement and retention …
… customer engagement metrics. - Optimize email templates, A/B test subject lines, and improve deliverability. - Create …
… with experience using Google Analytics, CRM dashboards, and reporting tools. - Strong attention to detail and …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
airapps
airapps has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.
As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.
This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization.
Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
Optimize email templates, A/B test subject lines, and improve deliverability.
Create and maintain customer segmentation strategies for targeted campaigns.
Collaborate with marketing, sales, and product teams to personalize customer interactions.
Implement behavioral triggers and automation workflows to improve retention.
Ensure compliance with GDPR, CCPA, and email marketing regulations.
Stay up to date with CRM trends, personalization strategies, and automation best practices.
Around 3+ years of experience in CRM management, email marketing, or marketing automation.
Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
Strong understanding of email marketing best practices, segmentation, and automation workflows.
Experience with A/B testing, personalization, and dynamic content strategies.
Knowledge of lead scoring, drip campaigns, and customer journey mapping.
Familiarity with HTML/CSS for email formatting is a plus.
Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
Strong attention to detail and ability to optimize email deliverability and engagement rates.
Experience working in fast-paced, data-driven marketing environments.
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget
Free meals at the hub
Gym membership
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Apply before August 22, 2026.