Customer Marketing Manager, Industries

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking an experienced Customer Marketer to build out customer stories across the industries building with Claude. Behind every Claude deployment is a story of an organization reimagining how it works. This role tells those stories by finding the verticals where customer evidence matters most, and turning our best examples into the references and announcements that drive adoption. 

This isn't a traditional customer marketing role focused solely on case studies. You'll work closely with customers across their journey with Claude — partnering with Sales to find the customers finding value with Claude, building the relationships that turn customer champions into authentic advocates, and working with Communications to land customer milestones as high-impact announcements. Where Claude is newly landing in an industry, you'll build the bench — cultivating early wins into referenceable customers and flagship narratives that open entire verticals.

You'll operate with autonomy and speed, building the playbooks, processes, and frameworks that let customer storytelling scale across industries — and shaping how some of the world's most recognizable companies understand, implement, and champion beneficial AI systems.

Key responsibilities:

• Own customer storytelling for a subset of our Industries portfolio, from story identification through creation, approval, and distribution

• Identify and prioritize new verticals where customer proof points will accelerate adoption, and build the story pipeline to match

• Build a bench of referenceable customers and stories in industries where Claude is newly landing, developing accounts from early wins into flagship narratives

• Build and nurture relationships with customer executives and champions to foster authentic advocacy, guiding each story from first conversation through approval and publication

• Partner with Sales and account teams to pressure-test storytelling readiness and develop account-level advocacy plans that map each priority customer to the right story, format, and moment

• Work closely with Communications to shape and time customer announcements, turning deployment milestones and expansions into coordinated press, content, and social moments

• Work closely with our brand and creative team on customer video series, out-of-home campaigns, and other high-visibility creative moments that bring these stories to a broader audience

Minimum qualifications

• Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results

• Experience building lasting relationships with technical executives and business leaders at the world's largest enterprises

• A track record of guiding customers from early success to public advocacy, navigating stakeholder alignment, approvals, and brand and legal review along the way

• Experience partnering with Communications or PR teams to turn customer milestones into announcements and press moments

• Track record of creating effective content in multiple formats (text, video, speakers/content for events)

• Data-driven approach to measuring and improving program impact

• Ability to manage multiple priorities while maintaining high quality standards

• Strategic mindset balanced with strong execution capabilities

• History of successful collaboration across Sales, Product, and Communications teams

Preferred qualifications

• 6+ years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology

• Experience marketing with or to enterprises in traditional industries — manufacturing, energy, retail, media, travel, or similar — and an instinct for what resonates with buyers beyond the tech sector

• Experience standing up customer marketing or advocacy programs in new markets, segments, or verticals from the ground up

• Track record of successful customer advisory board (CAB) and executive event programming

• Experience building and managing customer loyalty or community programs

Role-specific policy: For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below. 

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:$255,000—$255,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.