socure · Marketing
Hybrid - USRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products. - …”
Retention and reactivation programs are core here.
Product-led growth
“… generate qualified pipeline from technical audiences, including product-led growth motions. - Drive awareness within developer communities, …”
In-product activation and expansion loops are typically in scope.
Community / social
“… launches. - Influence stakeholders across Product, Engineering, Sales, DevRel …”
Brand channels and community activation live here.
Google Tag Manager
“… accelerate time-to-value. Developer Campaign Strategy - Partner with GTM and Growth leaders to build and execute …”
Pipeline
“… can speak fluently with engineers while driving the pipeline metrics that matter to sales. Location Requirements: …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products. - …
Why it matters here: Retention and reactivation programs are core here.
… generate qualified pipeline from technical audiences, including product-led growth motions. - Drive awareness within developer communities, …
Why it matters here: In-product activation and expansion loops are typically in scope.
… launches. - Influence stakeholders across Product, Engineering, Sales, DevRel …
Why it matters here: Brand channels and community activation live here.
Tools mentioned
… accelerate time-to-value. Developer Campaign Strategy - Partner with GTM and Growth leaders to build and execute …
Success metrics mentioned
… can speak fluently with engineers while driving the pipeline metrics that matter to sales. Location Requirements: …
… execute a developer marketing strategy that spans awareness, activation …
… developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products. - …
Cross-functional partners mentioned
… engineers, architects, and technical decision-makers. - Partner with Product and Engineering to embed differentiated data, capabilities, …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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| Vertical Marketing Lead, Fintech Hybrid - US | socure | — | Remote |
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| Vertical Marketing Lead, Gaming Hybrid - US | socure | — | Remote |
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Up to two reason chips per row; the strongest match is shown first.
socure
socure has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
About the Role
Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration.
You'll serve as the primary voice, strategist, and executor for developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of technical depth and commercial impact — someone who can speak fluently with engineers while driving the pipeline metrics that matter to sales.
Location Requirements:
We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.
What You'll Do
Developer Positioning & Messaging
Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.
Developer Campaign Strategy
Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.
Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).
Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.
Cross-Functional Partnership
Act as the developer marketing owner during planning cycles, QBRs, and product launches.
Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.
Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.
What You Bring
6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.
Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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Apply before August 22, 2026.
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