Digital Marketing Specialist

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11,000 people in 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

This role drives visibility, day-to-day excellence and performance of Red Bull’s owned digital channels, creating engaging and seamless consumer experiences across RedBull.com and Red Bull TV. The role manages communication plans, content operations, supports the development and optimization of digital projects, coordinates Red Bull TV live operations, and uses data, SEO/GEO and consumer insights to continuously improve performance. It also supports owned-channel technical operations and media distribution partnerships, working closely with internal teams, agencies and external partners to maximize the reach and impact of Red Bull content.

Owned Channels & Communication

• Manages day-to-day operations of RedBull.com and Red Bull TV
• Manages the content agency in programming, publishing and featuring content across Owned Channels
• Plans, executes, activates, tracks and reports on Owned Communications plans in close collaboration with cross-functional teams
• Coordinates with the SEO agency to optimize content for search engines and generative/AI search
• Drives distribution of Owned assets across paid and organic channels
• Analyzes website health and performance, identifying optimization opportunities across site speed, user experience, engagement and retention
• Monitors channel performance through analytics dashboards and turns insights into optimization actions

Digital Projects & Consumer Experience

• Manages the development, optimization and activation of digital web/app projects, including event pages, web games and special landing pages
• Develops and activates occasion and consumer activation pages in close collaboration with the Brand team
• Uses analytics and platform capabilities to optimize performance and create seamless consumer journeys across digital touchpoints
• Identifies opportunities to improve functionality, UX and overall consumer experience

Red Bull TV Live Operations

• Coordinates internal teams, external partners and relevant stakeholders to ensure seamless delivery of live broadcasts on Red Bull TV
• Executes live event operations and tracks, analyzes and reports on performance
• Coordinates the creation and delivery of promotional assets for live events
• Tracks and manages commentator and localization budgets

Owned Channels Technical Support

• Monitors and helps improve the quality of owned-channel experiences by identifying and reporting issues such as 404 pages, broken links and other platform errors
• Supports operational needs such as QR code creation, vanity URLs and redirects
• Coordinates with relevant technical teams to resolve platform issues when needed

Media Partnerships Support

• Supports the Owned Channels Manager in SVD and OTT platform distribution initiatives
• Coordinates operational requirements and assets for distribution partnerships
• Supports partnership implementation, tracking and reporting as required

Strong understanding of where consumers spend time digitally, how they consume content, and how to engage them through content tailored to their consumption behaviors

Experience in content commissioning, content management and CMS operations, and content distribution

Understanding of SEO and emerging GEO / AI search optimization practices is a strong plus

Experience or knowledge of UX, digital product development and web technologies is a plus

Experience in content distribution across digital and offline platforms

Experience in digital broadcasting, livestreaming, or web-based video platforms is a plus

Passion for the Red Bull brand, its content, and values, with an understanding of how media and digital experiences can drive brand love

Strong interest in industry trends, emerging platforms, and developments in digital tools and technologies

Tech-savvy, proactive, and passionate, with the ability to collaborate effectively in cross-functional teams and bring energy to the people around them

Experience within a large media, digital, entertainment, or marketing organization is a plus