ServiceNow · Growth
Remote - United StatesRemote
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… REST/GraphQL APIs) and enterprise application teams (ITSM, ITOM, CRM …”
Retention and reactivation programs are core here.
Revenue
“… You understand how to navigate the tension between revenue scale and customer adoption, and you've built …”
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Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… REST/GraphQL APIs) and enterprise application teams (ITSM, ITOM, CRM …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… You understand how to navigate the tension between revenue scale and customer adoption, and you've built …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
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| Director, Industry Marketing - Telecommunications Remote - United States | servicenow | — | Remote |
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| Director of Retention Remote (US) | fitt | — | Remote |
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| Director, Product Management- Action Fabric Remote - United States | servicenow | — | Remote |
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| VP, Marketing Remote - United States | servicenow | — | Remote |
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| Customer Growth, Director Remote - United States | archive | — | Remote |
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| Direct Mail Acquisition Marketing Director Remote US | ethoslife | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
servicenow
servicenow has 24 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
About the Role
You'll own the product strategy and execution for Action Fabric, ServiceNow's headless access layer for agentic AI platforms. This is a foundational role at the intersection of platform architecture, consumption economics, and frontier AI integration. You'll define how customers invoke the ServiceNow platform through their preferred tools, design pricing models that align with agentic consumption patterns (tokens, requests, actions), and partner with your organization's platform teams (MCP Server, A2A, REST/GraphQL APIs) and enterprise application teams (ITSM, ITOM, CRM, CSM) to deliver a cohesive, world-class headless customer experience.
Why This Role Matters
Agentic AI adoption is moving fast, and the winners will be the platforms that make it easiest for agents to take action. This role sits at the center of that opportunity - building the product, economics, and partnerships that make ServiceNow the go-to action layer for frontier AI platforms. You'll work on zero-to-one product challenges, shape industry standards as they're being written, and have direct influence on how ServiceNow monetizes its platform in the agentic era.
Your Team & Context
You'll join a platform organization focused on agentic access and developer monetization. Your team cuts across three core areas:
Success in this role is measured by four metrics: top-line capability growth (tokens/requests consumed), telemetry and instrumentation delivery, cross-disciplinary collaboration across product, engineering, and go-to-market leadership, and industry partnerships and collaboration across agentic interoperability standards.
The Impact You'll Make
Nice-to-Haves
For positions in this location, we offer a base pay of $221,200 - $387,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Apply before August 21, 2026.
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