absorblms · Product Marketing
Remote CANRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… expression in market. - Team health, growth, and retention across product marketing, enablement, and design. Are …”
Retention and reactivation programs are core here.
Google Tag Manager
“… that owns product marketing, product enablement for every GTM team, GTM strategy, and the marketing design …”
Pipeline
“… of leading successful product launches that drove measurable pipeline and revenue impact. - Strong GTM strategy …”
Revenue
“… Software: Remote Work Culture https://absorb.wistia.com/medias/c2j8zl32u5?wvideo=c2j8zl32u5 What You'll Own Revenue targets for Product launches Product Marketing - …”
Retention
“… expression in market. - Team health, growth, and retention across product marketing, enablement, and design. Are …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… expression in market. - Team health, growth, and retention across product marketing, enablement, and design. Are …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… that owns product marketing, product enablement for every GTM team, GTM strategy, and the marketing design …
Success metrics mentioned
… of leading successful product launches that drove measurable pipeline and revenue impact. - Strong GTM strategy …
… Software: Remote Work Culture https://absorb.wistia.com/medias/c2j8zl32u5?wvideo=c2j8zl32u5 What You'll Own Revenue targets for Product launches Product Marketing - …
… expression in market. - Team health, growth, and retention across product marketing, enablement, and design. Are …
Responsibility patterns called out
… differentiation and AI-forward storytelling. - Own product launches end-to-end — from pre-launch validation and beta strategy …
Cross-functional partners mentioned
… ICP, channel mix, and campaign architecture — across new and existing markets. - Partner with Product …
… - Experience managing creative talent and partnering with designers to elevate the work. - Bachelor's degree …
… Product Enablement (All GTM Teams) - Design and deliver enablement programs that equip Sales, Customer Success …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Cardiometabolic Health Product Marketing Remote, USA | Omada Health, Inc. | Product Marketing | Remote |
|
| Director of Product Marketing Remote - United States | thenielsencompany | Product Marketing | Remote |
|
| Head of Product Marketing Toronto, Canada | Float | Product Marketing | Remote |
|
| Head of Product Marketing London | loveholidays | Product Marketing | Remote |
|
| Head of Product Marketing San Francisco HQ | plaid | Product Marketing | Remote |
|
| Product Marketing Director Barcelona | perk | Product Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
absorblms
absorblms has 4 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Director, Product Marketing
The Director of Product Marketing leads the strategy, storytelling, and go-to-market execution behind our product portfolio. This is a broad leadership role that owns product marketing, product enablement for every GTM team, GTM strategy, and the marketing design function.
You will sit at the center of our AI transformation, both as we bring AI-powered products to our customers and as we reshape how our own teams work with AI every day. We are looking for a leader who can translate AI capabilities into customer value, build the GTM engine to scale that value, and model an AI-first way of working for the team.
Absorb Software: Remote Work Culture
What You'll Own
Revenue targets for Product launches
Product Marketing
Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling.
Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement.
Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities.
Define pricing and packaging strategies that reflect customer value and unlock new revenue motions.
Product Enablement (All GTM Teams)
Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions.
Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof.
Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution.
Measure enablement effectiveness through win rates, ramp time, deal velocity, and competitive performance.
GTM Strategy
Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets.
Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy.
Lead cross-functional GTM planning for major launches, market expansions, and strategic bets.
Translate market signals into GTM decisions and inform the long-range plan.
Design Leadership
Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset.
Partner with the designer to raise the bar on campaigns, sales collateral, web, social, and event presence while operationalizing design and developing AI workflows to improve efficiency.
Champion design-as-strategy, making sure how we show up in market is as strong as what we say.
AI Transformation
Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning.
Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement.
Be a visible advocate for the broader AI transformation across the company — modeling new ways of working and helping teammates adopt them.
What You Bring
8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teams.
Demonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makers.
Hands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization works.
Track record of leading successful product launches that drove measurable pipeline and revenue impact.
Strong GTM strategy chops across segmentation, ICP development, pricing and packaging, and channel strategy.
Experience building and scaling enablement programs across multiple GTM functions (Sales, CS, Partnerships).
Outstanding storytelling and narrative-building skills across executive, technical, and customer audiences.
Experience managing creative talent and partnering with designers to elevate the work.
Bachelor's degree or equivalent experience; MBA, technical background, or category-creation experience a plus.
Experience in L&D, HR tech, or the learning industry is a strong plus.
What Sets You Apart
You think in narratives, not feature lists and can turn complex technology into clear, compelling stories.
You have a builder's instinct: you have stood up enablement systems, launch motions, and content engines from scratch.
You operate as a player-coach. Strategic enough to set direction, hands-on enough to ship the work.
You see AI as a force multiplier and have already changed how you and your team work because of it.
You bring rigor. You measure what matters and use data to sharpen messaging, enablement, and GTM bets.
How We'll Measure Success
Pipeline and revenue of product launches and AI-led GTM motions.
Sales effectiveness — win rates, ramp time, and competitive performance.
Adoption and impact of AI tools across the product marketing function.
Quality and consistency of GTM content, design, and brand expression in market.
Team health, growth, and retention across product marketing, enablement, and design.
Are you ready to become an Absorber?
What we offer:
Fully remote-first work with flexible work arrangements 🏡
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘
New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦
Endless opportunity for career growth and internal mobility 🌱
Employee driven DE&I programs 🫶
Who are we?
Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation. We empower learners to enrich their lives, workplaces and communities.
Our values are simple:
We achieve exceptional results by genuinely caring about each other and the work we do
We’re united, and we grow through our commitment to elevating continual learning!
About Absorb
Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation.
AI @ Absorb
We believe in the power of AI and technology to make learning accessible to everyone. By exploring new tools and constantly experimenting, we’re redefining what’s possible. We take an AI‑first approach to unlock human potential, drive impact, and scale better outcomes. As the world evolves, Absorb is committed to growing with you. Investing in your skills every step of the way.
We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.
Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com
Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.
Apply before August 22, 2026.
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