dust · Field Marketing
San FranciscoOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… lead capture, follow-up quality and speed-to-pipeline - Own CRM hygiene: track leads, update HubSpot, and report …”
Retention and reactivation programs are core here.
ABM
“… Experience with account-based marketing strategies and coordinating with ABM programs - Track record of building field …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy …”
Partner-sourced leads and event programs are core here.
Events
“… strategic presence at key US tech and AI conferences …”
Field programs and event-based pipeline are core here.
HubSpot
“… speed-to-pipeline - Own CRM hygiene: track leads, update HubSpot …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… lead capture, follow-up quality and speed-to-pipeline - Own CRM hygiene: track leads, update HubSpot, and report …
Why it matters here: Retention and reactivation programs are core here.
… Experience with account-based marketing strategies and coordinating with ABM programs - Track record of building field …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy …
Why it matters here: Partner-sourced leads and event programs are core here.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Field Marketing Lead, Conferences & Events New York City | garage | Field Marketing | Onsite |
|
| Event & Field Marketing Lead New York office |
dust
dust has 3 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Work is being rewritten, and the people holding the pen are the ones who actually run it.
With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done.
With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast.
We're serving great customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026.
Dust is backed by Sequoia with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50.
We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market.
This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences.
You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.
Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
Negotiate packages with event vendors and venues
Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
Own CRM hygiene: track leads, update HubSpot, and report on event performance
Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)
Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor
Travel to events across the US regularly (est. 1–2x/month)
Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
Work with the broader Marketing team to adapt assets to US market tone and priorities
Report on event ROI: leads generated, pipeline created, conversion rates
Run structured retros after each event and implement learnings in the next cycle
Help the team sharpen the strategy every quarter
5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS
Proven track record of executing events that directly generate pipeline and revenue
Strong project management skills: you can run 5 events in parallel without dropping the ball
Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise
Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close
Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement
Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude
Based in San Francisco or New York, able to travel regularly across the US
Experience with account-based marketing strategies and coordinating with ABM programs
Track record of building field marketing programs from the ground up at scaling organizations
Experience in the AI/ML or enterprise software space
Experience using Dust (or similar AI productivity tools)
Experience supporting enterprise or mid-market sales teams through field marketing
Existing network in the US tech/AI ecosystem
Competitive compensation: $120,000–$160,000 base salary
Significant equity package in a Sequoia-backed startup
Health insurance for you and your dependents
New MacBook Pro or Linux machine, monitor, keyboard, etc.
Beautiful office in the heart of San Francisco
Opportunity to travel to Paris multiple times a year
Regular team events and offsites
We can go higher for outstanding profiles.
We're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together.
We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect.
That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.
The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.
We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.
If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk.
Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.
Learn how we think and work.
Our product constitution, a story about our mission
Agents at work - Latent Space, podcast with our cofounder, Stanislas Polu, 2024
LLMs reasoning and agentic capabilities over time - dotAI, podcast with our cofounder, Stanislas Polu, 2024
More to explore
… strategic presence at key US tech and AI conferences …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… speed-to-pipeline - Own CRM hygiene: track leads, update HubSpot …
… as much as they do with Slack and Notion …
… with Dust as much as they do with Slack and Notion. We don't get piloted and …
Success metrics mentioned
… across the US market. This is a high-impact, pipeline …
… of executing events that directly generate pipeline and revenue - Strong project management skills: you can …
Responsibility patterns called out
… ON THE GROUND - Own all event logistics end-to-end …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Field Marketing |
| Onsite |
|
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| Field Marketing Manager (all genders) Munich | avelios-medical | Field Marketing | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.