passage · Growth
IndiaRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… scale quickly and efficiently - Tech-Savvy: You leverage CRM …”
Retention and reactivation programs are core here.
Activation
“… compliance and KYC standards for signed up partners Activation Management - Own and deliver on quarterly …”
Reporting & forecasting
“… communication and stakeholder management - Strong analytical and reporting skills - Proven ability to translate strategy …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… scale quickly and efficiently - Tech-Savvy: You leverage CRM …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… compliance and KYC standards for signed up partners Activation Management - Own and deliver on quarterly …
… communication and stakeholder management - Strong analytical and reporting skills - Proven ability to translate strategy …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| CRM Operations Executive London | trainline | — | Remote |
|
| CRM Manager London | loveholidays | — | Remote |
|
| CRM Marketer Barcelona | preply | — | Remote |
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| CRM Marketer Kyiv | preply | — | Remote |
|
| Digital Marketing Engineer Buenos Aires, Argentina | telus-digital | Digital Marketing | Remote |
|
| Digital Marketing Manager Buenos Aires, Argentina | telus-digital | Digital Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
passage
passage has 2 other live roles on this site right now. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
As a Global Acquisition Coordinator at Passage, you will be responsible for driving growth by signing up and activating new recruitment partners across the world. You will manage a mandate of acquiring high-performing agencies, activating them on the Passage platform. This role is ideal for a results-driven B2B sales manager with deep experience in the study abroad industry.
Our mission is bold but simple: by 2030, we aim to dismantle the barriers preventing brilliant minds from accessing the opportunities they deserve. Starting with financial barriers, we provide loans to international students and refugees so they can pursue higher education in Canada and unlock a world of possibilities.
Mission-Driven: You believe education can change lives and want your work to create impact
Results-Oriented: You thrive on clear targets and deliver measurable outcomes
Growth-Focused: You are obsessed about driving scale quickly and efficiently
Tech-Savvy: You leverage CRMs, dashboards, and digital tools to drive performance against targets
Excellence-Obsessed: You take pride in delivering quality and consistency
Partner Acquisition
Discover, promote and sign up global recruitment agents to the Passage platform
Increase Passage’s market penetration in the covered geographies
Serve as the main point of contact, providing training and initial operational support
Ensure partners adopt Passage’s digital tools and workflows
Uphold compliance and KYC standards for signed up partners
Activation Management
Own and deliver on quarterly activation targets
Develop and execute partner acquisition and activation plans—visits, training sessions, marketing campaigns, and industry events
Monitor partner activation through CRM analytics and identify growth opportunities
Collaborate cross-functionally with internal sales, admissions, and marketing teams to drive outcomes
Experience: 3+ years of proven success in partner or account management within the study abroad / international education sector
Expertise: Deep understanding of Canadian admissions, visa, and student recruitment cycles
Education: Bachelor’s or Master’s degree in Business, Marketing, or a related field
Exceptional communication and stakeholder management
Strong analytical and reporting skills
Proven ability to translate strategy into action
Highly organized with attention to detail and follow-through
Professional presence and integrity in handling confidential information
At Passage, we’re redefining global student mobility by combining financing, admissions, and career success into one seamless experience. You will join a fast-growing, mission-driven team that’s helping students access opportunities that change lives.
Apply before August 22, 2026.
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