petra-labs · Marketing
New York CityOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… OPS & EXPERIMENTATION - Set up and manage CRM …”
Retention and reactivation programs are core here.
Website / CRO
“… their team - Analytical - you default to data; you think in terms of conversion rate …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… ghostwritten content, talking points, and social strategy MARKETING OPS & EXPERIMENTATION - Set up and manage …”
Systems ownership and reporting usually anchor this work.
Google Tag Manager
“… who can work with leadership on building the GTM engine from the ground up: generate qualified …”
Pipeline
“… own growth. Today, the vast majority of our pipeline comes from inbounds and referrals from success …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… OPS & EXPERIMENTATION - Set up and manage CRM …
Why it matters here: Retention and reactivation programs are core here.
… their team - Analytical - you default to data; you think in terms of conversion rate …
Why it matters here: Experimentation cadence and on-site conversion live here.
… ghostwritten content, talking points, and social strategy MARKETING OPS & EXPERIMENTATION - Set up and manage …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
petra-labs
Beyond this listing, petra-labs doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
You'll be the first person focused entirely on Petra Labs' own growth. Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers. That works - but it doesn't scale, and we're leaving demand on the table.
We need someone who can work with leadership on building the GTM engine from the ground up: generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts.
"Founding" means what it sounds like - you'll own this function, shape the strategy, and have a direct line to the founders. We're seed-stage with meaningful equity for early team members who want to build something, not just join something.
Build and run targeted outbound campaigns targeting enterprise marketing leaders (VPs/CMOs) in verticals we haven't locked down yet
Develop lead qualification frameworks - we can only take one client per vertical, so targeting precision matters more than volume
Create and optimize landing pages, email sequences, and paid campaigns
Track and report on pipeline metrics; own the funnel from awareness to qualified opportunity
Write and produce content that educates the market on AI search optimization - blog posts, LinkedIn content, case studies, data reports
Translate our client results into compelling proof points (e.g., citation share gains, prompt ranking improvements)
Help position Petra Labs as the authority in a category we're defining
Support the founders' thought leadership with ghostwritten content, talking points, and social strategy
Set up and manage CRM, email automation, and analytics infrastructure
Run rapid experiments - test channels, messaging, formats, audiences
Build repeatable playbooks for what works; kill what doesn't
Manage marketing budget and ROI tracking
We care more about how you think than where you've worked. Background is less important than raw ability and drive.
Sharp and resourceful - you figure things out fast, whether it's a channel you've never used, a tool you've never touched, or a market you've never sold into
Growth-minded - you're wired to find leverage; you think in systems, funnels, and feedback loops, not just campaigns
Strong writer - you can explain a complex, technical service in plain language that a CMO would forward to their team
Analytical - you default to data; you think in terms of conversion rates, CAC, and pipeline velocity, not vanity metrics
Self-directed - you don't need a playbook handed to you; you write the playbook
Hungry - you want to be early at something that matters, not comfortable at something that's already figured out
Competitive salary + meaningful equity - this is a seed-stage founding team role
In-person in New York City
Reports directly to the founders
High autonomy, low bureaucracy, real ownership
… who can work with leadership on building the GTM engine from the ground up: generate qualified …
Success metrics mentioned
… own growth. Today, the vast majority of our pipeline comes from inbounds and referrals from success …
… data; you think in terms of conversion rates, CAC …
… talking points, and social strategy MARKETING OPS & EXPERIMENTATION - Set up and manage CRM, email …
Responsibility patterns called out
… that barely knows this category exists, and run experiments across channels to find what converts. "Founding" …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.