coreflow · Lifecycle Marketing
SydneyOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… do. EXAMPLE PROJECTS - Build and optimize the lifecycle journeys that matter most: onboarding and activation, …”
Retention and reactivation programs are core here.
LTV
“… an obsession with the real numbers: retention, churn, LTV …”
Activation
“… the lifecycle journeys that matter most: onboarding and activation …”
Retention
“… - A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer …”
Churn
“… back and using the product more. - Cut churn where it hurts most, including recovering failed …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… do. EXAMPLE PROJECTS - Build and optimize the lifecycle journeys that matter most: onboarding and activation, …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… an obsession with the real numbers: retention, churn, LTV …
… the lifecycle journeys that matter most: onboarding and activation …
… - A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Content & Lifecycle Marketing Austin, TX | base-power | Lifecycle / CRM | Onsite |
|
| Director, CRM & Customer Lifecycle Marketing Stamford, CT |
coreflow
coreflow has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year. We're an in-person company based in Sydney, Australia.
We're guided by a set of principles that are foundational to our work and drive every decision:
User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value.
High agency, high ownership: We're responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don't blame anyone or anything else.
Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.
You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.
Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
Own the promotional and engagement calendar that keeps the community coming back and using the product more.
Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.
Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.
A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
A hunger to win. This won't be easy, and no one has done it before.
Competitive compensation with meaningful upside.
A company card for food, coffee, tools, and anything that helps you operate at a high level.
Daily team lunch and dinner at the office.
Unlimited workspace budget. Build your ideal setup.
Real ownership and impact from day one.
Based in Sydney and hiring globally. We sponsor visas and offer relocation assistance to help you make the move.
Our overarching philosophy is to raise the ceiling for our best performers, not the floor. We pay based on the value you add to the company.
The range listed for this role is total comp: cash plus equity combined, with superannuation paid on top.
We re-evaluate compensation every 6 months. Bonuses are backward-looking; raises are forward-looking.
A bonus rewards work you've already done, like exceptional output or consistently performing above your level.
A raise reflects that you've moved up. It resets your baseline to match the higher level you're now operating at.
A quick phone call to learn about you and share more about our company.
A live challenge, 1hr, working through a toy problem.
A paid work trial, so you get a feel for what it's like to work with us.
You get an offer, and we celebrate!
More to explore
… back and using the product more. - Cut churn where it hurts most, including recovering failed …
Responsibility patterns called out
… ownership: We're responsible for the pieces we own, end-to-end …
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Lifecycle / CRM |
| Onsite |
|
| Director, Lifecycle Marketing | Home Services United States | redventures | Lifecycle / CRM | Onsite |
|
| Director, Lifecycle Marketing Calgary, AB | neofinancial | Lifecycle / CRM | Onsite |
|
| Director, Lifecycle Marketing New York, United States; San Jose, California, United States | okx | Lifecycle / CRM | Onsite |
|
| Lifecycle Marketing Commerce Senior Manager Los Angeles, California, United States | crunchyroll | Lifecycle / CRM | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.