conversion · Growth
San Francisco OfficeOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… go-to-market motion in one place, from acquisition through retention …”
Retention and reactivation programs are core here.
SEO / content
“… and generate demand - Build and scale our SEO presence to capture high-intent organic traffic - …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… scale a growth motion quickly USEFUL LINKS - Website …”
Experimentation cadence and on-site conversion live here.
Google Tag Manager
“… customers and leads. You'll be a key early GTM hire and will define our growth playbook, …”
HubSpot
“… doing the work that legacy tools like Marketo, HubSpot …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… go-to-market motion in one place, from acquisition through retention …
Why it matters here: Retention and reactivation programs are core here.
… and generate demand - Build and scale our SEO presence to capture high-intent organic traffic - …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… scale a growth motion quickly USEFUL LINKS - Website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
conversion
Beyond this listing, conversion doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Conversion is the AI-native marketing automation platform for modern software companies. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.
We've raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.
We're hiring a Growth Marketer to help scale Conversion's go-to-market from the ground up.
You'll own and build out our demand generation motion: running experiments across channels, creating campaigns, and handling events with customers and leads. You'll be a key early GTM hire and will define our growth playbook, channel strategy, and campaign execution from day one.
This role is in-person 5 days/week in San Francisco.
Plan and execute field events and executive dinners that create high-quality pipeline
Own paid acquisition across channels, running experiments to drive efficient growth
Launch and manage webinar programs that educate prospects and generate demand
Build and scale our SEO presence to capture high-intent organic traffic
Help shape growth collateral, tools, and systems as we scale
Have experience working at an early-stage startup
Experience hosting events and dinners for high-end executives and stakeholders
Enjoy posting LinkedIn content and writing blog posts to attract ICP
Are comfortable running campaigns end-to-end, from ideation through execution
Are excited to experiment across channels and build pipeline from scratch
Enjoy collaborating with sales, product, and design teams to drive results
Bonus Points If
You've worked at a high-growth startup and have seen what it looks like to scale a growth motion quickly
Website: https://conversion.ai/
Learn more about our company culture here: https://conversion.ai/careers
Check out out this Next Play article about our team! https://nextplayso.substack.com/p/how-a-big-pivot-helped-this-company
… customers and leads. You'll be a key early GTM hire and will define our growth playbook, …
… doing the work that legacy tools like Marketo, HubSpot …
… agents doing the work that legacy tools like Marketo …
… work that legacy tools like Marketo, HubSpot, and Pardot can't. We've raised $28M+ from Abstract Ventures, …
Success metrics mentioned
… field events and executive dinners that create high-quality pipeline - Own paid acquisition across channels, running …
… go-to-market motion in one place, from acquisition through retention …
Responsibility patterns called out
… to attract ICP - Are comfortable running campaigns end-to-end …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.