sandbar · Growth Marketing
New York CityOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Audience & CRM - Own email nurture and lifecycle journeys, designing sequences that guide people from …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… into actionable insights - Build and maintain marketing analytics dashboards; report on channel performance, engagement metrics, …”
Systems ownership and reporting usually anchor this work.
Community / social
“… and manage our community infrastructure - Own social media engagement - Develop programs that give early …”
Brand channels and community activation live here.
Manage lifecycle programs
“… use cases that inform marketing and content Qualifications - 3-5 years experience in community, lifecycle marketing …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Audience & CRM - Own email nurture and lifecycle journeys, designing sequences that guide people from …
Why it matters here: Retention and reactivation programs are core here.
… into actionable insights - Build and maintain marketing analytics dashboards; report on channel performance, engagement metrics, …
Why it matters here: Systems ownership and reporting usually anchor this work.
… and manage our community infrastructure - Own social media engagement - Develop programs that give early …
Why it matters here: Brand channels and community activation live here.
Responsibility patterns called out
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Lead New York City | arlo | — | Onsite |
|
| Growth Marketing Lead New York | batoncorporation |
sandbar
Beyond this listing, sandbar doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Sandbar
Sandbar is an interface company in New York City. We aim to augment individuals so we can each think, act, and move more freely. Our team has built SW, ML, and HW products across Meta, CTRL-labs, Google, Apple, Fitbit, Peloton, and Equinox.
Our first product, Stream, is a self extension—a private voice ring and conversational interface. Stream has been featured in WSJ, Bloomberg, & Wired, and begins shipping in Summer '26.
Join us in creating technology that extends human thinking.
About the Role
We're looking for someone to own the engine of our marketing—from nurturing our early community to building systems that turn engagement into insights. You'll be the connective tissue between our customers and our product, ensuring every touchpoint deepens the relationship and surfaces learnings.
This isn't a traditional community manager role. It's part CRM strategist, part community builder, part insights synthesizer. You'll build the infrastructure that makes word-of-mouth happen and turns our most engaged customers into advocates.
Responsibilities
Nurture, Audience & CRM
Own email nurture and lifecycle journeys, designing sequences that guide people from waitlist → pre-order → engaged advocate
Build and grow owned audiences through content, partnering with brand leads to distribute stories and product thinking across email, site and LinkedIn
Track audience engagement and intent signals, using CRM and content performance to identify high-value moments, engaged followers, and potential advocates
Build CRM workflows that track customer journeys and surface high-intent moments
Community & Engagement
Stand up and manage our community infrastructure
Own social media engagement
Develop programs that give early customers meaningful ways to participate (beta testing, feedback sessions, referrals)
Manage social scheduling and posting in coordination with content strategy
Insights, Analytics & Feedback Loop
Synthesize community feedback, comments, and engagement patterns into actionable insights
Build and maintain marketing analytics dashboards; report on channel performance, engagement metrics, and conversion trends
Monitor the competitive and cultural landscape
Surface trends, sentiment shifts, and feature requests to product and leadership
Identify customer stories, angles, and use cases that inform marketing and content
Qualifications
3-5 years experience in community, lifecycle marketing, or CRM roles at high-growth technology companies
Hands-on experience building community and nurture systems through platforms like Discord, social comment sections, platforms like LinkedIn, email/CRM tools, and analytics platforms
Systems executor mindset: you build repeatable processes that create operational velocity
Insights-aware: you notice patterns in engagement, comments, and cultural shifts, and know how to act on them
Strong collaborative skills: This role will work closely with brand/strategy leadership and content production partners
Strong writing skills: you can represent the brand in customer-facing communications
Comfortable with ambiguity and moving fast at an early-stage company
Experience building from the ground up—you've started systems, not just maintained them
Experience at a hardware company or technology start up is preferred, experience with consumer brands is a plus
Background in user research or product feedback synthesis is a plus
FTE Benefits
Health, vision, and dental benefits
Company-sponsored 401(k)
Unlimited PTO and sick time
Early stage equity
More to explore
… use cases that inform marketing and content Qualifications - 3-5 years experience in community, lifecycle marketing …
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
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| Growth Marketing Lead, Lifecycle New York City | garage | — | Onsite |
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| Growth Marketing Lead (m/f/d) Berlin | buena | — | Onsite |
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| Growth Marketing Lead, SME Moorgate London | checkatrade | — | Onsite |
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| Growth Marketing Manager, Lifecycle San Francisco, CA | lyft | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.