cassihome · Growth Marketing
New York CityOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… growth engine from scratch — inbound, outbound systems, website …”
Experimentation cadence and on-site conversion live here.
Google Tag Manager
“… seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially …”
Pipeline
“… distribution channel — not a vanity metric, a pipeline source - Identify and pursue events, partnerships, …”
Reporting & forecasting
“… role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat …”
Own end-to-end campaign execution
“… from scratch — inbound, outbound systems, website, content, distribution — and own it end to end …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… growth engine from scratch — inbound, outbound systems, website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially …
Success metrics mentioned
… distribution channel — not a vanity metric, a pipeline source - Identify and pursue events, partnerships, …
… role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Lead New York City | arlo | — | Onsite |
|
| Growth Marketing Lead New York | batoncorporation |
cassihome
Beyond this listing, cassihome doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
What Cassi is
Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back-office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre-empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast.
Why this role exists
We've gotten to early ARR through direct outreach and founder-led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Cassi. That's the bar.
What you'll own
The full funnel. Concretely:
Build and execute Cassi's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requests
Own website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually working
Build and run outbound sequences and email programs that complement the sales motion and warm up cold audiences
Develop Cassi's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline source
Identify and pursue events, partnerships, and communities where our buyers actually spend time
Work toward a product-led motion as self-serve onboarding matures, laying the groundwork now
Own the analytics: know what's working, what isn't, and why
What we're looking for
Someone who has done this before at an early-stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture. You've built an inbound engine from near-zero. You're comfortable being the only growth person in the room and don't need a team under you to be effective.
Other characteristics:
You're analytical without being paralyzed by data. You form hypotheses, run experiments, and kill things that don't work
You understand that in a market Cassi is partly creating, education is the product. You have experience finding or creating new audiences
You've worked with a founder-led sales motion and know how to make marketing and sales feel like one machine
What this isn't
A role where you manage agencies and report on dashboards. There's no existing playbook to execute. If you need a fully built team and a defined channel strategy handed to you, this isn't the right fit.
More to explore
Responsibility patterns called out
… from scratch — inbound, outbound systems, website, content, distribution — and own it end to end …
… effective. Other characteristics: - You're analytical without being paralyzed by data. You form hypotheses, run experiments …
… awareness, and drives inbound demo requests - Own website conversion: messaging clarity, landing pages, CTA architecture, …
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
|
| Growth Marketing Lead (m/f/d) Berlin | buena | — | Onsite |
|
| Growth Marketing Lead, SME Moorgate London | checkatrade | — | Onsite |
|
| Growth Marketing Manager London - Hybrid | relay | — | Onsite |
|
| Growth Marketing Lead NYC | rho | — | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.