orbital · Growth Marketing
New YorkRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… leads, meetings and pipeline. - Build and run lifecycle and nurture programs (email, automated journeys, segmentation) …”
Retention and reactivation programs are core here.
SEO / content
“… and continuous A/B testing. - Grow organic and SEO performance, and increasingly optimise for AIO as …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… contacts from interest to opportunity. - Own the website as a conversion asset post-launch to improve …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… net-new and influenced pipeline, partnering with RevOps on attribution …”
Systems ownership and reporting usually anchor this work.
HubSpot
“… HubSpot or similar), CMS and analytics.. You’re comfortable building, launching, and improving campaigns yourself. - Strong …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… leads, meetings and pipeline. - Build and run lifecycle and nurture programs (email, automated journeys, segmentation) …
Why it matters here: Retention and reactivation programs are core here.
… and continuous A/B testing. - Grow organic and SEO performance, and increasingly optimise for AIO as …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… contacts from interest to opportunity. - Own the website as a conversion asset post-launch to improve …
Why it matters here: Experimentation cadence and on-site conversion live here.
… net-new and influenced pipeline, partnering with RevOps on attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… HubSpot or similar), CMS and analytics.. You’re comfortable building, launching, and improving campaigns yourself. - Strong …
Success metrics mentioned
… and our database into qualified leads, meetings and pipeline …
… what works. - Partner with Sales to improve MQL …
… net-new and influenced pipeline, partnering with RevOps on attribution …
… the pipeline impact of your work through dashboards, reporting …
Responsibility patterns called out
… emerging AI/answer-engine optimization. - Experience standing up lifecycle programs from an early stage rather than inheriting …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Manager, Email and Lifecycle Bay Area | arena | — | Remote |
|
| Growth Marketing Manager, Lifecycle/Email San Francisco Office | Flux | — | Remote |
|
| Growth Marketing Manager, Web & CRO United States (Remote) | cresta | Conversion Rate Optimization | Remote |
|
| Consumer Growth Marketing Lead (Mobile Apps) Seattle, US | hiya | — | Remote |
|
| Growth Marketing & Lead Generation Manager Hybrid Paris | hcompany | Demand Generation | Remote |
|
| Growth Marketing - Lead generation - US Hybrid SF/Bay Area | hcompany | Demand Generation | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
orbital
orbital has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
🚀 We’re on a mission to make real estate transactions smarter, faster, and friction-free.
🏢 Real estate is the world’s largest asset class, yet the legal processes and tools behind it remain slow, manual, and underinvested. Lawyers must review dense documents line by line and piece together information across silos, all while clients demand faster, more transparent due diligence.
🤖 That's where we come in. Orbital Copilot is the AI assistant built exclusively for commercial real estate law. Developed with former practicing real estate lawyers, it accelerates complex due diligence by up to 70% while delivering legal-grade precision.
💰 We’ve just raised a $60m Series B to accelerate our UK/US expansion.
🤝 We're trusted by leading firms like Goodwin and BCLP to remove the busywork so legal teams can focus on what they do best: applying sharp legal judgment, delivering standout client service, and getting deals over the line faster.
đź’ˇ Working at Orbital means joining a team that's reimagining how real estate transactions get done - moving fast, working collaboratively, and giving people the ownership to make a real impact from day one.
Own the owned-channel conversion engine — turning existing demand and our database into qualified leads, meetings and pipeline.
Build and run lifecycle and nurture programs (email, automated journeys, segmentation) that move contacts from interest to opportunity.
Own the website as a conversion asset post-launch to improve conversion rates: landing pages, forms, conversion tracking and continuous A/B testing.
Grow organic and SEO performance, and increasingly optimise for AIO as discovery shifts.
Work closely with the Demand Generation Manager and the content team to maximize the pipeline impact of campaigns, content, traffic, and audience growth.
Run a constant test-and-learn program across your channels, with the autonomy to experiment and the data to prove what works.
Partner with Sales to improve MQL-to-meeting and account conversion rates, including handoff quality, follow-up visibility, conversion dashboards, and feedback loops on lead and account quality.
Define and report on the metrics that matter: conversion rates, pipeline from owned channels, and contribution to net-new and influenced pipeline, partnering with RevOps on attribution.
Demonstrable experience owning email, website and organic in a B2B context (ideally SaaS or AI), with a track record of converting existing demand into pipeline.
A hands-on operator who is fluent in your marketing automation platform (HubSpot or similar), CMS and analytics.. You’re comfortable building, launching, and improving campaigns yourself.
Strong data and analytical instincts. You test, measure and iterate, and you can clearly show the pipeline impact of your work through dashboards, reporting, and conversion analysis.
Experience improving database performance, segmentation, nurture, MQL conversion, and sales follow-up, with a practical understanding of how marketing activity turns into account engagement and pipeline.
A high bar for quality, especially in written and landing-page copy and in the customer-facing experiences you ship.
Comfort with ambiguity and pace. You take ownership, set your own priorities, and operate well in a lean, scaling team.
A growth mindset and genuine curiosity about our customers and the market we serve.
Experience marketing to legal, professional services or real estate audiences.
Familiarity with emerging AI/answer-engine optimization.
Experience standing up lifecycle programs from an early stage rather than inheriting a mature stack.
🔒 Security is everyone’s responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.
💡 At Orbital, we’re committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you.
đź’° This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job-related knowledge, skills, experience, and business requirements.
Apply before August 22, 2026.
More to explore
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.