Head of Event Marketing

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

As our Head of Event Marketing, you will report to the Portfolio Marketing Director and will manage a diverse team based in Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand. 

Key Responsibilities 

 LEADERSHIP 

• Recommend team structures and delivery solutions based on requirements.
• Line manage senior marketers and specialists working across a range of events.
• Work with Portfolio Marketing Director to ensure the right structure, specialisms and level of resources to meet agreed KPI’s.
• Provide guidance, feedback and inspiration to line reports.
• Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly. 
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap. 
• Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists.
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient.
• Reflect the high-performance culture of the marketing team. 

ANALYSIS & INSIGHT 

• Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights. 
• Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc). 
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
• Use recommended campaign analytics dashboards to monitor performance.
• Build a culture of testing and metrics-driven decision-making in the teams.
• Share case studies with marketers within the team, division and Informa Markets. 

PLANNING & CAMPAIGN MANAGEMENT 

• Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events.
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
• Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date.
• Recommend external suppliers and ensure adherence to contractual terms and delivery.
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
• Ensure optimisation of spend across marketing channels.
• Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency).
• Recommend website strategy to maximise relevant traffic and conversion.

MARKETING EXECUTION 

• Together with the marketing managers identify target universe and key segments within target universe. 
• Guide the team in developing personas, value propositions and messaging for each of the key segments.  
• Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels. 
• Monitor and recommend adjustments to the digital marketing activity based on performance metrics. 
• Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc).
• Input into the PR plan (internal or external) and liaise with the event manager/event director. 
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
• Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion. 
• Oversee the design and production of all marketing collateral to be determined within the marketing plan. 
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards. 

Key Performance Indicators  

• Working alongside commercial leads to develop value propositions and go-to-market strategy.
• Ongoing customer insight and engagement strategies. 
• Overseeing delivery of marketing campaigns in line with business objectives. 
• Adherence to timelines and budgets.
• Marketing KPI report.
• To manage a cross-functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training.
• To design and deliver campaigns for specific projects as and where required.
• To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.
• Delivery of ticket revenue goals, and marketing ROI on substantial budget.

What you will bring

We're looking for an Events Marketing expert!

The right person will be an experienced events marketer and people leader from a strong exhibitions background, excited to lead our fantastic team through this next stage of growth. 

You'll be a skilled marketing strategist, educated to degree level, who can drive creativity and enthusiasm in others and will enjoy managing a diverse team of managers, marketing executives and specialist functions.

You'll be analytical and data-oriented, with a history of testing and optimisation, and you bring creative flair and exceptional attention to detail. 

You'll bring extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. 

You'll also be extremely adaptable, accustomed to working with diverse market dynamics, and able to guide marketers and steer campaign strategy accordingly. 

You'll have exceptional organizational skills with a track record of ensuring teams meet deadlines consistently.

You'll have Strong follow-up capabilities and ability to move initiatives forward decisively.

You'll demonstrate high standards in all aspects of marketing delivery.

You'll combine tactical execution skills with strategic thinking.

Skills & qualities 

• Self-starter with a proactive nature and the ability to work autonomously.
• Highly collaborative.
• Thrives on constant change. 
• Excellent quantitative skills. 
• Strong analytical and presentation skills.
• Good attention to detail and accuracy. 
• Excellent communication skills across all levels.
• Proven ability to manage significant marketing budgets (multi-million dollar experience preferred)".

What you will get

• Competitive bonus
• BUPA Medical Insurance for you and your family  
• Annual leave – 28 days
• Remote working on Sundays  
• Working anywhere – 8 weeks every year
• Residency visa including yearly dependent fees
• School fees contribution, 40,000 SAR per child per year (up to a max of three children) 
• Individual annual flight allowance for expats

International Relocation Package*

• Paid flight to Riyadh – for you and your family (up to a max of three children) 
• 60 days of accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Individual paid flight home and an end-of-service gratuity payment when leaving the company*

Local Relocation Package*

• Paid flight to Riyadh – individual and family (up to a max of three children) 
• 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible  

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.