nationallifeinsurancecompany · Marketing
Addison, TXOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… sequencing. AI-Driven CRM & Growth Lead CRM and lifecycle marketing strategy across advisor and customer journeys. …”
Retention and reactivation programs are core here.
Website / CRO
“… advanced analytics into personalization and campaign orchestration. Drive experimentation …”
Experimentation cadence and on-site conversion live here.
Community / social
“… status is based on the consolidated financial results of all National Life Group companies. Social Media …”
Brand channels and community activation live here.
Google Tag Manager
“… and AI-driven insights into clear business actions. Lead GTM strategy, positioning, messaging, and launch planning across …”
Salesforce
“… GTM strategy, teams, and delivering measurable growth. Strong Salesforce CRM and AI-driven marketing experience. Executive-level communication …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… sequencing. AI-Driven CRM & Growth Lead CRM and lifecycle marketing strategy across advisor and customer journeys. …
Why it matters here: Retention and reactivation programs are core here.
… advanced analytics into personalization and campaign orchestration. Drive experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
… status is based on the consolidated financial results of all National Life Group companies. Social Media …
Why it matters here: Brand channels and community activation live here.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
nationallifeinsurancecompany
nationallifeinsurancecompany has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Come join one of America’s fastest-growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.
Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.
We foster a collaborative environment with opportunities for growth and encourage our associates to live our values: Do good. Be good. Make good.
Please note that we do not offer visa sponsorship for this position.
National Life Group is transforming the future of Life and Annuities. As Head of Product & Distribution Marketing, you will serve as the strategic bridge between Marketing and the Enterprise, owning go-to-market strategy, positioning, and growth execution across the portfolio.
This leader will integrate market insight, distribution strategy, data, and AI-driven personalization to deliver measurable growth, agent engagement, and competitive differentiation.
Key Responsibilities
Enterprise & Strategic Leadership
Product Marketing & Go-To-Market
AI-Driven CRM & Growth
Sales Enablement & Advisor Engagement
Team & Performance Leadership
Experience & Capabilities
At National Life Group, we view AI as an enabler of human potential. We use AI to help us work smarter, serve more clients, and keep our promises, while remaining a relationship-driven business where our people are our greatest strength.
All applicants are expected to:
Benefits
Base Pay Range. The base pay range for this position is the range National Life reasonably and in good faith expects to pay for the position taking into account the wide variety of factors, including: prior experience and job-related knowledge; education, training and certificates; current business needs; and market factors. The final salary or hourly wages offered may be outside of this range based on other reasons and individual circumstances.
Additional Compensation and Benefits. The total compensation package for this position may also include a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. The successful candidate may also be eligible to participate in National Life’s discretionary annual incentive programs, subject to the rules governing such programs. If hired, the employee will be in an "at-will position" and National Life reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
National Life is accepting applications for this role on an ongoing basis and the role remains open until filled.
Salary Pay Range$187,500—$275,000 USDNational Life Group® is a trade name of National Life Insurance Company, Montpelier, VT – founded in 1848, Life Insurance Company of the Southwest, Addison, TX – chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. All other entities are independent of the companies of National Life Group.
Fortune 1000 status is based on the consolidated financial results of all National Life Group companies.
Site Disclosure and Privacy Policy
National Life Group
1 National Life Dr
Montpelier, VT 05604
… and AI-driven insights into clear business actions. Lead GTM strategy, positioning, messaging, and launch planning across …
… GTM strategy, teams, and delivering measurable growth. Strong Salesforce CRM and AI-driven marketing experience. Executive-level communication …
Success metrics mentioned
… content, and promotional support. Ensure marketing directly impacts pipeline and field performance. Team & Performance Leadership …
… experimentation, targeting, and performance optimization to improve conversion, retention …
… advanced analytics into personalization and campaign orchestration. Drive experimentation …
Responsibility patterns called out
… and Field leadership. Product Marketing & Go-To-Market Own end-to-end GTM for Life and Annuity products (e.g., …
… journey from awareness through onboarding and cross-sell. Sales Enablement & Advisor Engagement Design agent-first programs that …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 22, 2026.