Abacum · Product Marketing
New York CityRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… our product narrative is clearly conveyed across the website …”
Experimentation cadence and on-site conversion live here.
Reporting & forecasting
“About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting …”
Sales enablement
“… - Experience owning product launches, demos, or sales enablement assets - Comfort working directly with Product, …”
Forecast pipeline
“… automating reporting, enabling collaboration, and simplifying planning and forecasting …”
Sales
“… experience into tighter, story-driven formats - Partner with Sales and Solutions on demo scripts, product framing, …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… our product narrative is clearly conveyed across the website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting …
Responsibility patterns called out
… - Experience owning product launches, demos, or sales enablement assets - Comfort working directly with Product, …
… automating reporting, enabling collaboration, and simplifying planning and forecasting …
Cross-functional partners mentioned
… experience into tighter, story-driven formats - Partner with Sales and Solutions on demo scripts, product framing, …
… for core platform areas, including our portfolio of AI solutions. You will work closely with Product …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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| Founding Product Marketing Manager USA (Remote) | vantage | Product Marketing | Remote |
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| Lead Product Marketing Manager, Device Intelligence US - Remote | seon | Product Marketing | Remote |
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| Lead product marketing manager London | seccl | Product Marketing | Remote |
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| Lead Product Marketing Manager Paris | vizzia | Product Marketing | Remote |
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| Marketing Campaign Manager-Product Marketing Remote, USA | tenex | Product Marketing | Remote |
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Up to two reason chips per row; the strongest match is shown first.
Abacum
Abacum has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Abacum
Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!
We are hiring for a Lead Product Marketing Manager to own how Abacum’s product capabilities are translated into clear, compelling stories that drive adoption, conversion, and sales effectiveness.
This role focuses on product-led content, launches, demos, and enablement for core platform areas, including our portfolio of AI solutions. You will work closely with Product, Sales, and Marketing to ensure our product narrative is clearly conveyed across the website, launches, events, and customer-facing experiences.
This is a hands-on individual contributor role for someone who thrives at the intersection of product understanding, storytelling, and execution.
Translate product functionality and brand narratives into compelling content across web pages, videos, demos, and enablement assets
Lead launches for product releases, including messaging, launch kits, content creation and internal enablement
Own product demos and tours, including evolving the current interactive demo experience into tighter, story-driven formats
Partner with Sales and Solutions on demo scripts, product framing, and live demo narratives
Support webinars, Summit, and events with product positioning and demo content
Collaborate closely with Product to understand roadmap, priorities, and customer value
Contribute to product-facing customer communications, including release messaging and product newsletters
Ensure product messaging is consistent, credible, and differentiated across all touchpoints
Extensive experience in product marketing, product-led content, or enablement
Strong instinct for narrative clarity and buyer relevance
Experience owning product launches, demos, or sales enablement assets
Comfort working directly with Product, Sales, and senior stakeholders
Ability to operate independently with aggressive execution focus
Experience in B2B SaaS - specifically with products for the Office of the CFO; direct finance or FP&A experience is a plus
Benefits
Competitive compensation including equity package
Competitive vacation policy
Medical Insurance
L&D budget
Access to Meditopia (wellbeing platform)
Language courses (English / Spanish)
Our Values
Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.
Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.
Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Apply before August 21, 2026.
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