Lifecycle Marketing Specialist

Join the team building an AI-first company.

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles

Your role at Hostinger

You'll own how 5M+ customers experience Hostinger across email, SMS, WhatsApp and in-product messaging. AI-first, hands-on, and moving fast. Our agents already launch campaigns - you'll decide what they do next.

This role fits two kinds of senior people. We're excited about both:

• Technical builder - you get under the hood: push agentic automation further, own deliverability and experimentation infrastructure, and build the systems that run lifecycle across 150 countries.

• Creative owner - you take an area of communications and own its impact end-to-end, from strategy to craft to results. Hands on keyboard, not handing it off.

  
  Seniority here is the scope and complexity of what you own. You'd rather build and ship than direct from the sidelines. You'll have the agency to change whatever you think should change.
  

Curious to learn more? Meet your team Lead: Jurga Povilenaite, Growth Lead, Retention & Monetization

Your day-to-day

• Multi-channel communications: Own and optimize messaging across SMS, WhatsApp, email and in-product notifications so every channel feels personal in 15 languages, for millions of customers.

• Lifecycle campaigns: Direct AI agents to do the heavy lifting across 1000+ automated messages while you own the strategy, quality, and edge cases they can't yet handle.

• Test & learn: Analyze communications, run A/B tests, spot bugs, and push campaigns toward true incremental impact, not vanity engagement.

• Cross-team collaboration: Partner with product, revenue, data and marketing to align lifecycle with business goals and to reshape how the whole team works as AI changes what's possible.

• Customer journeys: Map journeys that move customers from first purchase to renewal with well-timed nudges, designed to adapt over time, not sit static.

What will help you succeed

• 5+ years in lifecycle, CRM, or growth marketing - hands-on with email and SMS; WhatsApp a strong bonus.

• You already work AI-first. You're applying AI to content, personalization, segmentation, or decisioning today and you'll bring us forward, not wait to be taught.

• Deep, hands-on expertise with a modern lifecycle platform (Braze, Iterable, HubSpot, Customer.io or similar) - segmentation logic, event-driven architecture, templating. Tools change; judgment doesn't.

• You build adaptive, evolving lifecycle systems and you're comfortable in ambiguity where the system improves over time.

• A high sense of ownership: you drive projects from concept to shipped, and you'd rather do it than delegate it.

• Strong English copywriting, with sales copywriting experience.

• Data guides your strategy, but the customer experience stays front and center.

Meet your team

You'll join the Lifecycle Marketing team, part of Product Growth. The moment we capture a user's email, that person becomes our responsibility. We own their journey through onboarding, cross-sell, upgrades, renewals, and retention - mostly existing users, with a slice of not-yet-converted signups.
Sitting at the intersection of every Hostinger product, you'll collaborate closely with product teams company-wide.

Benefits you’ll love

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation

Salary starting from €4,500 gross/month, depending on your experience and skills.

We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

Three. Two. Onboard