Marketing Activation Specialist

Overview

Are you a detail‑oriented marketer who enjoys supporting cross‑channel coordination? Support the channel activation team that translates campaign direction into coordinated in-market engagement across advertising and email. In this role, you’ll work cross‑functionally to support effective activation between advertising and email, helping implement sequencing and prioritization decisions and providing reporting and analysis that informs activation choices. You’ll collaborate closely with advertising and email specialists, creative partners, and marketing analytics to ensure activation decisions are aligned and executed effectively. Through in‑market monitoring and performance insight, you’ll help surface engagement patterns, highlight areas for potential optimization, and support continuous improvement across marketing at Esri.

Responsibilities

• Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to enable consistent in-market execution.
• Assist strategists in aligning activation decisions across channels. Partner with advertising and email strategists to ensure execution timing and activation adjustments remain coordinated across campaigns.
• Produce performance reporting to inform activation decision‑making. Develop regular advertising and email campaign performance reports, including supporting analysis, to enable strategist review and data‑informed activation decisions
• Monitor in‑market engagement patterns to identify optimization opportunities. Track engagement signals across channels and proactively flag when channel roles, timing, or sequencing may require adjustment
• Research emerging activation opportunities and surface cross‑channel insights. Evaluate emerging channels, partners, and activation technologies by gathering benchmarks and inputs, and share cross‑channel engagement observations that inform experimentation, in‑market optimization, and future activation planning.

Requirements

• 3+ years of experience in digital marketing, campaign activation, or performance‑driven marketing roles
• Experience supporting advertising, email, or integrated digital campaigns
• Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions
• Experience collaborating with strategists, creatives, analytics partners, and cross‑functional stakeholders
• Strong written and verbal communication skills, with the ability to clearly summarize findings and observations
• Bachelor’s degree in marketing, communications, business, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s degree in marketing, communications, business, or a related field
• Experience supporting cross‑channel campaign coordination in a B2B marketing environment
• Familiarity with campaign performance reporting, dashboards, or marketing analytics tools

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$74,256—$131,040 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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