Marketing Director

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high-growth events in Saudi Arabia.

KSA has been identified as a key growth market and is at the forefront of product development and operational change.

You will be an important part of the cross-functional senior leadership team, playing a crucial role in the development of the Tahaluf brands, and developing and executing a vision for how the group should engage with the market. Your recommendations will come from a deep understanding of the market through customer research and insight, internal data and industry trends.

An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio. From value proposition and messaging to brand amplification and PR, data build, performance analysis and channel marketing, your team will own the product marketing strategies and their delivery. You will be supported by specialist agencies and internal teams to provide complementary skills and expertise.

You will support the event team in the development and launch of new products through effective go-to-market strategies, sales support and price validation and testing. With growing strength in ecommerce, marketing will become increasingly responsible for direct sales.

Reporting to Senior Management, you will be familiar with and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared.

Job Accountabilities

Key Performance Indicators

• Devise and deliver innovative marketing campaigns to achieve pre-determined objectives/targets.
• Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.
• Marketing team works collaboratively with other departments to deliver shared objectives.
• Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning.

Main Duties & Responsibilities

Leadership

• You will be a member of the portfolio’s management team.
• Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.
• Act as Portfolio Sponsor for GDPR.
• Take an active role in the development and implementation of Corporate/EMEA initiatives.
• Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.
• Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc).
• Understand recent customer survey feedback and apply this information to marketing strategies.
• Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.

Management

• Lead a team of marketing and digital managers across a portfolio of products.
• Provide guidance, feedback and inspiration to the team.
• Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
• Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.
• Champion the adoption and optimisation of marketing technology solutions.
• Cultivate and demonstrate a high-performance culture within the marketing team.

Campaign Strategy & Delivery

• You will be responsible for leading the portfolio’s marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.
• You will have a clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.
• You will be responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio and the ME business.
• Take the lead and document the results of pilot projects and testing
• Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team members are equipped with the skills to deliver a fresh campaign strategy.
• Manage budgets and allocate resources amongst projects
• Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.
• Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.
• Identify trends in data to encourage teams to do more of what works and less of what doesn’t; navigating the move away from opinion-driven decision-making to data-driven decision-making.
• Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the division.

Personal Specification

Minimum Education Level

• Educated to degree level or equivalent.

Background Knowledge, Skills & Experience

We are looking for an individual with the drive, passion, and energy to realise ambitious goals.

• An inspiring marketing and brand leader with 10+ years of experience in people management and leadership.
• History of building and nurturing high-performing teams.
• A track record of setting and delivering to the highest standards.
• Solid experience in marketing transformation and running agile teams is advantageous.
• Experience of developing a brand vision and driving activity to realise it (PR, social media etc).
• An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution.
• Exceptional knowledge of online and offline channels and integrated campaigns.
• Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products, with experience in B2B lead generation.
• Analytical with a data-driven mindset.
• Experience of developing a test and learn culture.
• Strong content development to support strategic goals.
• Experienced in market analysis.
• Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, Drupal. Google Analytics also a plus).
• A great collaborator, strong in both internal and external communications.
• An individual who thrives in a fast-paced, results-oriented environment.

What you will get

• Competitive bonus
• BUPA Medical Insurance for you and your family  
• Annual leave – 28 days
• Remote working on Sundays  
• Working anywhere – 8 weeks every year
• Residency visa including yearly dependent fees
• School fees contribution, 40,000 SAR per child per year (up to a max of three children) 
• Individual annual flight allowance for expats

International Relocation Package*

• Paid flight to Riyadh – for you and your family (up to a max of three children) 
• 60 days of accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Individual paid flight home and an end-of-service gratuity payment when leaving the company*

Local Relocation Package*

• Paid flight to Riyadh – individual and family (up to a max of three children) 
• 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible  

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.