Shepherd · Marketing
New York CityOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… engine for brokers: paid media, account-based marketing, broker lifecycle …”
Retention and reactivation programs are core here.
SEO / content
“… SEO …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, …”
Experimentation cadence and on-site conversion live here.
ABM
“… underdeveloped market. The standard B2B growth stack (SEO/SEM, ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Marketing ops / analytics
“… paid and ABM programs, outbound infrastructure, marketing automation, attribution …”
Systems ownership and reporting usually anchor this work.
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… engine for brokers: paid media, account-based marketing, broker lifecycle …
Why it matters here: Retention and reactivation programs are core here.
… SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, …
Why it matters here: Experimentation cadence and on-site conversion live here.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Shepherd
Beyond this listing, Shepherd doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Shepherd is an AI-native commercial insurance platform transforming how high-hazard industries get covered. Our mission is to make risk frictionless for the builders and operators shaping the physical world — protecting progress from concept through construction and into decades of operation.
The infrastructure behind the AI boom — data centers, semiconductor fabs, renewable energy assets — has to be built and insured. But traditional carriers weren't built for this speed:
Complex commercial construction projects routinely wait weeks for a single quote
Legacy carriers rely on static applications and disconnected systems
Brokers chase carriers through calls, emails, and resubmissions
We built Shepherd to solve that. Our AI performs the same underwriting workflows in seconds, and integrates real-time data from construction technology partners — Procore, Autodesk, OpenSpace, DroneDeploy, and others — to see risk as it actually exists, not just as it was reported on a static form.
We're pursuing the most ambitious technical vision in commercial insurance: fully autonomous underwriting. We're closing in on the first fully agentic submission in the industry — email in, price out, no human intervention until the last mile.
With Shepherd, safety, speed, and quality no longer trade off against one another — they compound. We're building:
Faster decisions
Smarter, more accurate pricing
Better risk outcomes for insureds who invest in safer practices
We're not just modernizing insurance products. We're building the risk infrastructure for the next generation of financial services.
In March 2026, Shepherd raised a $42M Series B — bringing total funding to over $60M — led by Intact Private Capital, the investment arm of one of the largest insurers in the world. Intact is not only our lead investor but also a carrier partner, a testament to the confidence the incumbent industry has in what we're building. Our investors:
We're a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our About page to learn more.
We’re hiring an AI-pilled growth marketer to build Shepherd’s growth engine for brokers: paid media, account-based marketing, broker lifecycle, and the agentic workflows and automation that connects it all the way through to submissions. Your title will be Marketing Engineer, Brokerage Growth and you’ll report to the Head of Marketing.
Commercial insurance, especially the retail brokerage channel (which is our distribution channel) is a digitally underdeveloped market. The standard B2B growth stack (SEO/SEM, ABM, email marketing, paid ads, funnels, retargeting, intent signals, AI-search visibility…) is not something our audiences are used to seeing, which makes it a huge opportunity for us to take advantage of. Our growth motion should look like an AI company’s growth motion: technical, measured, compounding, and far more productive than a traditional marketing team. This role is how we prove that thesis in a market where what has become the standard growth stack barely exists today.
As our Marketing Engineer, Growth, you build and own that stack. You operate like a growth engineer at a frontier AI company, but apply it to commercial insurance: site experimentation, inbound conversion, paid and ABM programs, outbound infrastructure, marketing automation, attribution, GEO/SEO and AI-search entity infrastructure. You might also have some extra magic gifts for content, social, or building tools. You’re hands-on in our channels and shipping improvements every week.
What you’ll do
Own paid media & ABM: Run paid programs end-to-end — audience strategy, channel mix, budgets, creative, testing, and performance with a heavy focus on ABM campaigns that turn broker activations into submissions.
Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences and plays, and all of the orchestration and wiring to get every broker the right touch at the right time and every Shepherd underwriter the intelligence and enablement they need to be in a position to win.
Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, and organic channels; you’ll own experimentation and CRO.
Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure so Shepherd shows up where brokers and insureds search, including AI-native surfaces.
Implement marketing automation & attribution: Select and wire the stack (MAP, enrichment, tracking), then build dashboards that clearly show what’s working, especially for paid and ABM programs.
Produce performance creative: Turn ideas into performance assets — self-recorded explainers, lightweight product demos, landing pages, and ad creative — and pull in specialists when we need higher-end production.
Increase experimentation velocity: Continuously test audiences, offers, creative, landing pages, and channels, and translate results into clear next steps for the business.
4+ years blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
Extremely AI-pilled — you live in Cursor, Claude Code, or Codex. You are the first amongst your friends and coworkers to have a take on the latest LLM release.
High agency and hands-on technically: you don’t wait for engineering support to ship a new tool or run a data analysis. You bias toward action, ship weekly, and do as well as you possibly can within what you’ve set out to do. You’re comfortable being the one who moves first and figures it out while others are still whiteboarding.
You are all‑in on your craft. You don’t half‑build things; you hold yourself to outcomes and whole‑ass the system end to end so nothing gets in the way of hitting your goals.
You like big, complex problems. As we scale, you expect the challenges to get more difficult: data gaps, messy funnels, attribution edge cases… and that excites you. You see new, bigger, harder problems as proof the system is working and leveling up.
Experienced running growth programs at scale and building the attribution needed to prove impact.
Comfortable turning rough ideas into usable content (scripts, looms, social clips, quick ad creative) and directing designers or video partners to get to final assets.
Bonus: experience in insurtech, fintech, or vertical SaaS.
Extra bonus: experience inside an AI-native company and a clear view of what “AI-native growth” looks like in practice.
🏥 Premium Healthcare
100% contribution to top-tier health, dental, and vision
🥕 Fertility benefits and family building support
🏖️ Unlimited PTO
Flexibility to take the time off, recharge, and perform
🥗 Daily lunches, dinners, and snacks
We work together, and enjoy meals together too
🖥️ SF, NYC, Dallas-Fort Worth, Chicago and LA Offices
📚 Professional Development
Access to premium coaching, including leadership development
🏦 Competitive 401(k) Plan
🐶 Dog-friendly office
Plenty of dogs to play with and make friends with in the SF office
… underdeveloped market. The standard B2B growth stack (SEO/SEM, ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… paid and ABM programs, outbound infrastructure, marketing automation, attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… company, but apply it to commercial insurance: site experimentation …
… paid and ABM programs, outbound infrastructure, marketing automation, attribution …
Responsibility patterns called out
… Own paid media & ABM: Run paid programs end-to-end — audience strategy, channel mix, budgets, creative, …
Cross-functional partners mentioned
… looms, social clips, quick ad creative) and directing designers or video partners to get to final …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Apply before August 21, 2026.