allium · Marketing
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
ABM
“… developer docs, and case studies • Stand up ABM motions targeting high-value accounts across financial services, …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… DC Blockchain Summit, TradFi fintech conferences) • Drive co-marketing with ecosystem partners across chains, wallets, and …”
Partner-sourced leads and event programs are core here.
Marketing ops / analytics
“… partners across chains, wallets, and data tooling Marketing Operations • Build the marketing tech stack and …”
Systems ownership and reporting usually anchor this work.
Community / social
“… with on-chain analytics tools • Background building developer relations or technical content programs DON'T TAKE OUR …”
Brand channels and community activation live here.
Events
“… (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences …”
Field programs and event-based pipeline are core here.
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… developer docs, and case studies • Stand up ABM motions targeting high-value accounts across financial services, …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… DC Blockchain Summit, TradFi fintech conferences) • Drive co-marketing with ecosystem partners across chains, wallets, and …
Why it matters here: Partner-sourced leads and event programs are core here.
… partners across chains, wallets, and data tooling Marketing Operations • Build the marketing tech stack and …
Why it matters here: Systems ownership and reporting usually anchor this work.
… with on-chain analytics tools • Background building developer relations or technical content programs DON'T TAKE OUR …
Why it matters here: Brand channels and community activation live here.
… (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… directly to the CEO and work shoulder-to-shoulder with GTM leadership. You’ll be expected to build pipeline, …
… decoding contracts, cleaning edge cases, and writing complex SQL …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… with GTM leadership. You’ll be expected to build pipeline …
… team. This isn’t a brand exercise. It’s a revenue function. Strong Preference for NYC based candidates. …
… over raw event logs. They need structured data, attribution …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
04Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution and reporting & forecasting.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Channel Marketing Manager United States Remote | rubrik | — | Remote |
|
| Channel Marketing Manager Canada | solink | — | Remote |
|
| Marketing Automation Manager Remote - United States | nearmap | — | Remote |
|
| Marketing Automations Manager Mexico | Weave | — | Remote |
|
| Ecosystem Marketing Lead United States | TRM Labs | — | Remote |
|
| AI Marketing Technologist Lead San Francisco HQ | plaid | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
allium
allium has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Permissionless nature leads to fragmentation of meaning
Decentralization leads to too many standards
Immutability leads to exponential data + query infrastructure complexity
Neutrality means that no one is accountable for interpretations
Blockchain data is public. It is not usable at institutional scale. Despite being open, blockchain data is fragmented, hard to interpret, and painful to maintain. Even a simple question like “Who are the largest Ethereum token holders over time?” can require running nodes, ingesting full chain history, decoding contracts, cleaning edge cases, and writing complex SQL.
They are built for consensus and execution, not searchability, standardization, or financial interpretation. Blockchains are computers, not databases. Every protocol defines its own schema. The same economic action can be encoded in dozens of different ways. The result:
Fragmented standards
Exponential complexity
No accountability for interpretation
Events without economic meaning
Finance cannot operate on that, it needs an effective system of record.
Allium ingests, verifies, and standardizes data across 140+ blockchains and 30+ petabytes of history. We close four structural gaps that prevent blockchains from becoming systems of record:
Semantic Gap: Translating raw events into financial concepts like payments, trades, deposits, and staking income
Standardization Gap: Mapping thousands of protocols into a single canonical cross chain schema
Infrastructure Gap: Read optimized, globally distributed data at web scale
Accountability Gap: Auditable methodology, SLAs, and SOC 1 and 2 compliance
The result is a neutral, canonical data layer institutions can build on with confidence.
Stablecoins, tokenized assets, trading, staking, and lending are growing rapidly. Institutions need a trusted source of truth for onchain financial activity, just as they rely on Bloomberg or DTCC in traditional markets. Raw blockchains cannot serve that role.
As AI agents begin transacting autonomously, the requirement becomes even stricter. Agents cannot reason over raw event logs. They need structured data, attribution, condition checks, and auditability.
Allium is the read layer that makes onchain finance usable for humans and machines.
Allium powers three core personas with the same canonical data foundation:
1. Finance, Accounting, and Risk TeamsThey need reliable, audit grade answers. They rely on Allium for financial reporting, reconciliation, compliance, risk monitoring, and defensible metrics that can stand up to auditors and regulators.
2. Engineers and Product Teams They need low latency, production ready infrastructure. They use Allium to power wallets, trading systems, payment rails, staking infrastructure, and real time applications that cannot break.
3. Strategy, Research, and Executive Teams They need clarity and insight. They use Allium to understand ecosystem economics, market structure, user behavior, competitive dynamics, and where capital is flowing onchain.
And of course...agents 🦞. Our customers and users include Visa, Stripe, G-SIB Banks, Big 4 Accounting firms, BCG, Coinbase, Phantom, Uniswap and cited by the Federal Reserve.
The Role
We’re hiring our first Head of Marketing to build and own the marketing function from scratch. This is a rare opportunity to define how one of Web3’s most serious data infrastructure companies shows up in the market — across developer communities, TradFi institutions, federal agencies, and the broader crypto ecosystem.
You’ll report directly to the CEO and work shoulder-to-shoulder with GTM leadership. You’ll be expected to build pipeline, shape positioning, and turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data.
Ideally, a Player Coach profile and can take Allium's brand and positioning to the next level over the next 9-12 months on top of guiding the team.
This isn’t a brand exercise. It’s a revenue function. Strong Preference for NYC based candidates.
What You’ll Own
Brand & Positioning
• Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers
• Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences
• Build the category story around trustworthy, production-grade blockchain data
Demand Generation & Pipeline
• Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams
• Own content strategy — technical blog posts, research reports, conference keynotes, developer docs, and case studies
• Stand up ABM motions targeting high-value accounts across financial services, fintech, and government verticals
Developer & Community Marketing
• Build Allium’s presence in the developer ecosystem — hackathons, API documentation quality, ecosystem partnerships, and community channels
• Create feedback loops between developer usage patterns and product/marketing messaging
Events & Ecosystem
• Own Allium’s presence at key industry events (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences)
• Drive co-marketing with ecosystem partners across chains, wallets, and data tooling
Marketing Operations
• Build the marketing tech stack and measurement framework — from attribution to pipeline contribution
• Work closely with GTM leadership to align marketing KPIs with ARR targets
What We’re Looking For
Required
• 8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company
• Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget
• Deep understanding of the Web3/blockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption
• Strong written communication — you write well and can translate technical complexity into compelling narratives
• Data-driven mindset — you measure what matters and cut what doesn’t
• Track record of tight collaboration with sales/GTM teams, not operating in a silo
Preferred
• Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences
• Familiarity with on-chain analytics tools
• Background building developer relations or technical content programs
The Information's Top 50 Startups (https://www.allium.so/post/allium-named-to-the-informations-50-most-promising-startups-of-2025)
Mario Gabriele from The Generalist's Future 50 Startup List: https://www.allium.so/post/allium-named-awardee-of-the-generalists-inaugural-future-50-startups
Tomasz Tungus from Theory Ventures: https://tomtunguz.com/allium/
Bucky Moore from Kleiner Perkins: https://www.kleinerperkins.com/perspectives/allium-series-a/
Obsessiveness - The best people at Allium cannot put a problem down once they pick it up. We care more about the work than is strictly rational. Institutions trust us because our data is right. Right means caring about the small things. The decoded contract that ships with one wrong field. The label that is 99% accurate but wrong on the address that matters. The query that runs in 4 seconds when it should run in 400 milliseconds. Most companies tolerate these. We do not.
Obsessiveness shows up as depth of care. It is not measured in hours worked or visible effort. You should feel something physical when work ships half-right. That instinct is what we hire for.
Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency
Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone. It is never lack of resources, but lack of resourcefulness.
High Agency - (One of) the highest commonality between all successful people is their responsiveness, most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life
Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.
Strong Opinions On the Future (loosely held) It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.
Sense of (allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals
We invite people of all backgrounds (https://www.allium.so/about). We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.
Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents
Ownership - Meaningful early-stage equity. Every full-time employee receives a stock option grant so you can share directly in Allium's upside
Time off - Flexible, trust-based paid time off. We encourage people to take the rest they need. In every country we hire, our policies meet or exceed local statutory vacation requirements
Retirement - Company sponsored 401(k) plan in US so you can save pre-tax for the long term
Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia.
All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?". Bonus points for the right pronunciation.
Apply before August 22, 2026.
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