brinc · Marketing
Seattle, WARemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… landscape - Experience with HubSpot, Salesforce, or similar CRM and marketing automation tools - Background spanning …”
Retention and reactivation programs are core here.
SEO / content
“… content marketing - Prior experience at a high-growth startup BRINC CULTURE VALUES: - Try the hard …”
Organic traffic and editorial cadence are typical scope.
HubSpot
“… safety or law enforcement landscape - Experience with HubSpot …”
Salesforce
“… or law enforcement landscape - Experience with HubSpot, Salesforce …”
Pipeline
“… teams to ensure marketing is tightly aligned with pipeline priorities and product direction - Track and …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… landscape - Experience with HubSpot, Salesforce, or similar CRM and marketing automation tools - Background spanning …
Why it matters here: Retention and reactivation programs are core here.
… content marketing - Prior experience at a high-growth startup BRINC CULTURE VALUES: - Try the hard …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… safety or law enforcement landscape - Experience with HubSpot …
… or law enforcement landscape - Experience with HubSpot, Salesforce …
Success metrics mentioned
… teams to ensure marketing is tightly aligned with pipeline priorities and product direction - Track and …
… moment for the company and the DFR industry. Reporting to the VP of Strategy and MarComms, …
Responsibility patterns called out
… demand for BRINC products - Own campaign execution end-to-end — from creative briefs and asset development …
Cross-functional partners mentioned
… manage marketing assets across channels including web, email, events, paid, and social - Collaborate with sales …
… social - Collaborate with sales, product, and customer success teams to ensure marketing is tightly aligned …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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Up to two reason chips per row; the strongest match is shown first.
brinc
Beyond this listing, brinc doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At BRINC, we are redefining public safety with an innovative ecosystem of life-saving tools. Our journey started with the development of drones and ruggedized throw phones, designed to access unsafe areas and establish communication to de-escalate situations. Today, we've expanded into creating and deploying 911 response networks, where drones are dispatched to 911 calls to provide real-time visual data, enhancing safety and enabling de-escalation-focused responses. Our cutting-edge solutions are utilized by over 600 public safety agencies across America and the company has raised over $150M from investors, including Index Ventures, Motorola Solutions, Sam Altman, Dylan Field, Mike Volpe, Alexandr Wang and more. At BRINC, we are committed to recruiting the world's best talent to join us in our mission to support first responders in saving lives.
We're looking for a Marketing Manager to help BRINC accelerate growth at a pivotal moment for the company and the DFR industry. Reporting to the VP of Strategy and MarComms, you'll drive campaigns and marketing projects that build awareness and demand for BRINC products - from customer-win stories to product launches and more.
The right person for this role is a flexible, campaign-minded marketer who knows how to pull the right levers at the right time. You're comfortable working across creative, events, and channel resources to bring projects to life, and you're energized by fast-moving priorities rather than slowed down by them. You don't need to build everything from scratch — you need to know how to orchestrate what's available and make it count
If you thrive in fast-moving environments where your work directly shapes how a category-defining product lands in the market, this role is for you.
Partner with the VP of Strategy and MarComms to plan, develop, and execute integrated marketing campaigns that drive awareness and demand for BRINC products
Own campaign execution end-to-end — from creative briefs and asset development to deployment, tracking, and optimization
Develop customer-win materials: case studies, win announcements, testimonials, and proof-point content that showcase BRINC's impact in the field
Support product launches with go-to-market coordination, messaging development, and marketing collateral
Create and manage marketing assets across channels including web, email, events, paid, and social
Collaborate with sales, product, and customer success teams to ensure marketing is tightly aligned with pipeline priorities and product direction
Track and report on campaign performance; use data to identify what's working and iterate accordingly
Manage external agency and vendor relationships as needed
Help build out BRINC's marketing function over time — including processes, tooling, and playbooks
5+ years of experience in B2B marketing, with a track record of running campaigns that produce measurable results
Versatile skill set spanning content, digital, demand generation, and product marketing — you don't pigeonhole yourself
Strong project management skills: you can run multiple workstreams simultaneously and keep things moving without close oversight
Excellent written communication skills; you can translate complex or technical topics into clear, compelling stories for a variety of audiences
Data-driven approach to marketing — you track performance, draw conclusions, and adjust
Comfort with ambiguity and a fast-moving startup environment; you figure things out
Experience marketing hardware, enterprise software, or defense/public safety technology
Familiarity with the public safety or law enforcement landscape
Experience with HubSpot, Salesforce, or similar CRM and marketing automation tools
Background spanning both B2B demand generation and brand/content marketing
Prior experience at a high-growth startup
Try the hard stuff
Be innovative - Invent the future
Move fast
Listen to end-users
Strive for excellence
Don’t build a dystopia
Be frugal
Save lives through technology
If you’re interested in this role and in joining BRINC, we hope you’ll apply. We’d love to review your application and get to know more about you!
BRINC is proud to be an equal opportunity employer that is resolute in cultivating an environment that promotes safety, diversity, inclusion and equity. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering every employee so they can do their best work. If you have a disability or special need, please let our recruiting team know - we strive to provide appropriate accommodation and assistance.
Benefits and perks listed below may vary based on the nature of your employment with BRINC and/or the country within which you work
Comprehensive medical, dental and vision plans for our employees and their families
401K plan
Maternity and paternity leave
Flexible Time Off (Exempt) / Paid time off (Non-Exempt)
Flexible work environment
Orca pass (for those in Puget Sound)
Free parking (Seattle office)
Free snacks, drinks and espresso (Seattle office)
Apply before August 22, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.