Marketing Operations Coordinator

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world.

We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

This role is based in our Penang office

We are seeking a Marketing Operations Coordinator to join our growing team. In this role, you'll work closely with the campaign marketing fulfillment team to build forms and setup landing pages for our custom content campaigns. 

This is a great opportunity to make a significant contribution to our content marketing campaigns. 

What you'll do in this role:

• Work closely with our lead generation team on B2B content marketing campaigns.
• Own the complete operational workflow for your campaign portfolio, from initial setup through launch, by creating and implementing the forms and landing pages that power custom content promotions.
• Prepare and deliver comprehensive client lead reports by analyzing lead data, performing quality assurance scrubbing to remove duplicates, invalid entries and non-target audiences.
• Optimize documentation and processes to ensure streamlined, cross-team operations.
• Communicate with vendors and internal stakeholders to ensure campaign delivery.
• Establish and configure direct integrations between internal systems and clients' marketing automation platforms (including HubSpot, Marketo, Salesforce, Integrate and Pardot) to enable seamless data transfer, lead synchronization, and real-time campaign tracking.

• More than 3 years of professional experience in operations or marketing operations.
• Exceptional attention to detail is non-negotiable: must demonstrate a meticulous approach to data accuracy, campaign configuration, and quality assurance processes. 
• Proven track record of identifying discrepancies, preventing errors, and maintaining the highest standards of precision in fast-paced, high-stakes environments.
• Problem-solving abilities: You get excited about the opportunity to optimize processes and create efficiencies. You approach troubleshooting with diligence and determination.
• Strong organizational and time management skills: You're highly organized and meticulous, and you believe no detail is too small.
• Innovation and curiosity: You thrive in a fast-paced environment and delight in trying new things. You're not afraid to roll up your sleeves and dig into a new idea, platform, or tool.
• Excellent communication: You're adept at verbal and written communication. You can craft clear, detailed documentation and feel confident presenting to others.
• Experience with JIRA, Convertr, Leadsquared or similar tools a plus.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. 

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.