employerdirecthealthcare · Marketing Operations
Dallas, TX - Hybrid (3x in office/week); New York, NY - Hybrid (3x in office/week)Hybrid
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… requests without losing accuracy or timeliness Familiarity with CRM or marketing automation platforms (Salesforce or SFMC) …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… to help you navigate our interview process. Marketing Operations Specialist, Intake Lantern is looking for a …”
Systems ownership and reporting usually anchor this work.
Salesforce
“… own long-term management of the approval flow through Salesforce Ensure all intake requirements and approvals are …”
Pipeline
“… building trust across cross-functional teams while keeping the pipeline moving Benefits Medical Insurance Dental Insurance Vision …”
Activation
“… Marketing Operations Specialist, Intake to join our Member Activation team. This role sits at the operational …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… requests without losing accuracy or timeliness Familiarity with CRM or marketing automation platforms (Salesforce or SFMC) …
Why it matters here: Retention and reactivation programs are core here.
… to help you navigate our interview process. Marketing Operations Specialist, Intake Lantern is looking for a …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… own long-term management of the approval flow through Salesforce Ensure all intake requirements and approvals are …
Success metrics mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
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| Digital Marketing Operations, Senior Associate Hybrid - New York, NY | fartherfinance | Marketing Operations / Growth Operations | Hybrid |
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| Global Marketing Operations & Pricing Lead Boise, ID, United States |
employerdirecthealthcare
Beyond this listing, employerdirecthealthcare doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.
About You:
These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.
If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.
Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.
Marketing Operations Specialist, Intake
Lantern is looking for a Marketing Operations Specialist, Intake to join our Member Activation team. This role sits at the operational center of Lantern’s two core member activation programs, serving as the primary intake point for all campaign and client activation requests. For the awareness program, the Marketing Operations Specialist owns end-to-end intake for all campaign assets and custom member-facing materials — coordinating approvals, packaging artwork, and ensuring every request is fully documented and complete before handoff to the Fulfillment Manager. For the targeted marketing program, this role owns a parallel workflow focused on client readiness: coordinating and documenting approvals, tracking data review completion, and ensuring each client meets all readiness criteria before handing off to the Fulfillment Manager for activation. With deep cross functional touchpoints across Member Marketing, Client Success, Strategy, Brand, Data, and external partners, this role requires exceptional organizational skills, strong follow-through, and a proactive approach to managing high volumes of concurrent work.
Location: Hybrid – 3x in office per week minimum. Dallas, Texas; New York, NY; or other Lantern hub office locations
Responsibilities:
Awareness Program & Intake Request Management
Targeted Program Intake & Readiness Management
Process Improvement & Reporting
Requirements:
Strong Candidates will:
Benefits
Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
More to explore
… building trust across cross-functional teams while keeping the pipeline moving Benefits Medical Insurance Dental Insurance Vision …
… Marketing Operations Specialist, Intake to join our Member Activation team. This role sits at the operational …
… blocked requests and upcoming volume Process Improvement & Reporting Provide intake workflow input to continually improve …
Responsibility patterns called out
… the awareness program, the Marketing Operations Specialist owns end-to-end intake for all campaign assets and custom …
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.