takealotcom · Growth

Mr D - Paid Media Lead

Cape TownOnsite

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Work location

Cape Town Office — Cape Town, South Africa

Mr D - Paid Media Lead at takealotcom | GrowthMarketingJobs.xyz

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus

CRM
Paid acquisition
Paid media

Channels

Paid social

Tools

Google Ads
Meta Ads

Metrics

Revenue
Retention
Attribution

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.

Step 3

Angles to consider

Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.

Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.

Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.

Compare

Similar roles worth weighing

Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.

Role	Company	Specialty	Work mode	Why similar
Paid Media Manager Miami, FL	firmpilotailawfirmmarketing	Paid Acquisition	Onsite	Same specialty Same work mode
Acquisition Lead, Performance Marketing Paris	zefir	Paid Acquisition	Onsite	Same specialty Same work mode
Digital Performance Marketing Manager Jakarta, Special Capital Region of Jakarta, Indonesia	cermaticom	Paid Acquisition	Onsite	Same specialty Same work mode
Growth Development Manager:in in AI Performance Marketing (w/m/d) Berlin	enpal	Paid Acquisition	Onsite	Same specialty Same work mode
Growth Marketing Manager, Paid Acquisition Mountain View, CA; San Francisco, CA	otterai	Paid Acquisition	Onsite	Same specialty Same work mode
Performance Marketing & Paid Acquisition Lead San Francisco	harperinsure	Paid Acquisition	Onsite	Same specialty Same work mode

Up to two reason chips per row; the strongest match is shown first.

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

Takealot.com, South Africa’s leading online retailer, is looking for a highly talented Paid Media Lead to join our team.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

Scale: Over 4 million happy shoppers shop online on takealot.com and 2.7 million on Mr D. Show them what you can do.
Learn: We work with the best of the best. Work alongside leaders and upskill in record time.
Grow: Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here's your chance.

Who’s who in the space

The position reports to the Head of Customer Growth.

Purpose of the role:

The Paid Media Lead will oversee and execute strategies designed to drive high-quality traffic to the app and increase orders placed through the app, including first-time buyers. Operating within a fast-paced on-demand delivery app environment that connects users to restaurants, grocery stores, retailers, and more, this role focuses on achieving measurable results tied directly to traffic, orders, revenue, and market share.

The ideal candidate will be data-driven, innovation-oriented, and skilled at managing large-scale paid media efforts across various channels, aligning all traffic generation initiatives with business goals.

Your mission, should you choose to accept it:

Paid Media Strategy Development:

Create and oversee a cohesive paid media strategy that aligns with the broader marketing and business objectives, focusing on both user acquisition and retention.

App Traffic Growth:

Drive initiatives to increase app traffic that translates into order placements, including targeting first-time buyers and reactivating lapsed users.

Campaign Execution:

Plan, execute, and optimize multi-channel paid acquisition campaigns across search, social, display, programmatic, and other platforms to drive revenue and order targets.

Cost Efficiency Management:

Manage and optimize effective Cost Per Order (CPO) while ensuring channel efficiency and return on investment (ROI).

Market Share Expansion:

Utilize paid media strategies to expand the app's market share and secure its competitive positioning across different markets/regions.

Cross-Functional Collaboration:

Work closely with internal teams such as creative, analytics, CRM, and product teams to coordinate and improve campaign effectiveness.

Audience Targeting and Segmentation:

Leverage data to identify and refine key customer segments, ensuring personalized and relevant ad experiences to maximize conversion rates.

Agency and Vendor Management:

Lead partnerships with external agencies or vendors to ensure the delivery of high-performing paid advertising campaigns.

Performance Analytics:

Develop and maintain reporting systems to monitor campaign performance, traffic metrics, market share data, and achievement of revenue/order growth targets.

Innovation and Trends:

Stay ahead of digital advertising trends, tools, and platforms to ensure the company leverages state-of-the-art technologies and tactics.

Qualifications & Experience:

A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
Minimum of 5-7 years of experience in managing large-scale paid media campaigns, ideally within an on-demand, e-commerce, or app-focused environment.
Strategic paid media campaign development and execution across multiple channels including search, social, display, and programmatic platforms to drive app traffic and order growth.
Data-driven performance optimization with strong analytical skills to monitor campaign metrics, optimize cost-per-order efficiency, and achieve ROI objectives.
Leadership and cross-functional collaboration experience to manage teams and work effectively with creative, analytics, CRM, and product teams.
Deep technical expertise in digital advertising platforms such as Google Ads, Meta Ads, and attribution models within app-focused or e-commerce environments.
Innovation-focused approach to stay ahead of digital advertising trends and leverage emerging technologies while maintaining cost efficiency and revenue targets.

The skills we need:

Technical Expertise:

Deep understanding of digital advertising platforms (Google Ads, Meta Ads, programmatic channels, etc.) and attribution models.

Data-Driven Decision-Making:

Strong analytical and problem-solving skills; ability to interpret campaign performance data and derive optimizations that boost performance.

Leadership Skills:

Experience managing and motivating a team, with the ability to work cross-functionally and inspire
collaboration.

Attention to Detail:

High level of precision and care when designing and monitoring campaigns to ensure quality and
compliance.

Innovative Thinking:

Ability to think creatively and adapt to rapidly changing environments while staying ROI-focused.

Industry Insight:

Demonstrable knowledge of trends, challenges, and opportunities in the on-demand app/delivery space

Let’s talk about life @ Takealot Group

The power is in your hands: We offer a market-related Total Remuneration Package that allows full flexibility according to your needs. Go on, be the master of your own destiny.
No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab, and make something great.
Remote working: Love water cooler chats and working from home? Takealot.com offers a hybrid working model for the best of both worlds.
Mentorship programme: We aren’t kidding when we say the people with the best people win. Now’s your chance to be one of the best by learning from the best.
Naspers Tech Community & Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy, Udacity, Coursera, and more.
Good times: Get to know the other extraordinary minds at takealot.com during regular social events and out-of-office activities (think hikes, think mini-golf, think good times).
Staff discount. Millions of products across 28 departments. What more could you ask for?
Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
Right tools, right job: Mac or Windows, two monitors or one. Whatever your preference, you’ll work on the latest tech of the latest tech.
Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?

If you meet the above, you are an Extraordinary Mind. Apply today!!

Takealot is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference.

Apply before August 22, 2026.

Mr D - Paid Media Lead

Mr D - Paid Media Lead

This appears to be a paid acquisition role at takealotcom, with paid search, paid social, and lifecycle, email, or CRM.

Signals found in the posting

Tools mentioned in this role

Three short reads before you apply.

Resume keywords to notice

Questions to ask

Angles to consider

Similar roles worth weighing

Other roles at this company

The posting as the employer wrote it

Other live role categories to explore