kyra · Growth
UKRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… Instagram, and YouTube. Run the day-to-day of paid social campaigns on TikTok and Instagram for some …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, …”
Retention and reactivation programs are core here.
Marketing ops / analytics
“… with tracking and measurement basics — pixels, UTMs, attribution …”
Systems ownership and reporting usually anchor this work.
Meta Ads
“… at an agency. - Working knowledge of Meta Ads Manager and TikTok Ads Manager — you’ve …”
Attribution
“… with tracking and measurement basics — pixels, UTMs, attribution …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Instagram, and YouTube. Run the day-to-day of paid social campaigns on TikTok and Instagram for some …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, …
Why it matters here: Retention and reactivation programs are core here.
… with tracking and measurement basics — pixels, UTMs, attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… at an agency. - Working knowledge of Meta Ads Manager and TikTok Ads Manager — you’ve …
Success metrics mentioned
… with tracking and measurement basics — pixels, UTMs, attribution …
… THE ROLE You’ll join our paid media team, reporting directly to the Director, Paid Media, who …
Cross-functional partners mentioned
… reported on live campaigns yourself. - Confidence with data — you’re comfortable in Excel or Google …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Account Strategist, Paid Media (Remote Canada) Remote - Canada | directive | Paid Acquisition | Remote |
|
| Account Strategist, Paid Media (Remote US) Remote - United States | directive | Paid Acquisition | Remote |
|
| Associate Director, Paid Media (Remote Canada) Remote - Canada | directive | Paid Acquisition | Remote |
|
| Associate Director, Paid Media (Remote US) Remote - United States | directive | Paid Acquisition | Remote |
|
| Manager, Paid Media India - Remote | learneo | Paid Acquisition | Remote |
|
| Manager, Paid Media India - Remote | quillbot | Paid Acquisition | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
kyra
Beyond this listing, kyra doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
Run the day-to-day of paid social campaigns on TikTok and Instagram for some of the world’s biggest brands.
You’ll join our paid media team, reporting directly to the Director, Paid Media, who leads paid media at Kyra. This is a hands-on, in-platform role: while our paid media managers own client relationships, you’ll own the execution that keeps campaigns live, optimised, and reported on. It’s a great step for someone a year or two into their paid social career who wants exposure to bigger brands and budgets at an established agency. We’re open to both freelance and permanent arrangements for the right person.
Run day-to-day campaign execution across Meta (Instagram) and TikTok Ads Manager — building, launching, monitoring, and optimising paid social campaigns for major consumer brands.
Pull, clean, and shape campaign data into clear performance reports — spotting shifts in delivery or results before they become problems.
Build client-ready decks and performance summaries in partnership with our paid media managers.
Track pacing and budgets across live accounts so spend lands where it should, when it should.
Keep campaign hygiene tight — naming conventions, tracking setup, and QA before anything goes live.
1–2 years of hands-on paid social experience, ideally at an agency.
Working knowledge of Meta Ads Manager and TikTok Ads Manager — you’ve set up, optimised, and reported on live campaigns yourself.
Confidence with data — you’re comfortable in Excel or Google Sheets and can turn numbers into a clear takeaway.
Sharp attention to detail and the organisation to juggle multiple accounts at once.
UK-based, ideally in or around London — we’d love some regular office time together.
Strong deck-building skills in Google Slides, PowerPoint or Claude
Experience running paid social for large consumer brands.
Familiarity with tracking and measurement basics — pixels, UTMs, attribution.
Client facing experience
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🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
📚 Growth: Annual Learning & Development budget to invest in your skills.
💰 Rewards: Annual bonus scheme to recognise great work
🩺 Healthcare coverage for US-based team members
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Apply before August 22, 2026.
More to explore
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.