cognition · Growth
San FranciscoOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work locations
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… digital marketing campaigns - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month in spend and …”
Creative iteration speed and channel-level attribution matter here.
Marketing ops / analytics
“… Set up or significantly improved conversion tracking and attribution - Worked with creative teams or agencies …”
Systems ownership and reporting usually anchor this work.
Google Ads
“… digital marketing campaigns - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month …”
Meta Ads
“… - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month in spend and …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… digital marketing campaigns - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month in spend and …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… Set up or significantly improved conversion tracking and attribution - Worked with creative teams or agencies …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Associate Director, Paid Media & Growth Strategy - The Orchard United States, New York, New York | sonymusicentertainment | Paid Acquisition | Onsite |
|
| Associate Director, Paid Media & Growth Strategy - The Orchard |
cognition
cognition has 2 other live roles on this site right now. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
We're looking for a hands-on digital marketer to own Cognition's paid channels and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting our target customers as we scale up spend.
You might:
Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
Scale campaigns spanning from self-serve developers to large enterprise buyers.
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.
You should be:
A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.
AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.
Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.
You might have:
2-4 years of experience managing digital marketing campaigns
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
Set up or significantly improved conversion tracking and attribution
Worked with creative teams or agencies to iterate on ad concepts at high velocity
Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.
More to explore
… digital marketing campaigns - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month …
… - Hands-on experience with Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month in spend and …
Success metrics mentioned
… while managing budgets, testing creative, and driving down CAC week over week. - Manage our paid …
… Set up or significantly improved conversion tracking and attribution - Worked with creative teams or agencies …
Responsibility patterns called out
WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS. We're the makers of Devin, the …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
United States, New York, New York
| theorchard |
| Paid Acquisition |
| Onsite |
|
| Director, Paid Media (Temporary) New York, New York | authenticbrandsgroup | Paid Acquisition | Onsite |
|
| LA Galaxy, Sr Manager, Paid Media Carson, CA | aegworldwide | Paid Acquisition | Onsite |
|
| Media Associate, Paid Media Planning NY, DC, Oakland | bluestatedigital | Paid Acquisition | Onsite |
|
| Media Strategist, Paid Media Planning NY, DC, Oakland | bluestatedigital | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.