wispr-flow · Performance Marketing
San Francisco or New YorkRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… angels. THE ROLE We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, …”
Search bidding and budget pacing usually sit with this kind of role.
Lifecycle / email / CRM
“… understanding of CAC, payback period, LTV:CAC, activation rates, retention curves - Excellent written communication—you can write …”
Retention and reactivation programs are core here.
Website / CRO
“… tools (self-serve data analysis) - Landing page and conversion rate optimization experience - Familiarity with Apple …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… - Partner with Product and Data teams on attribution and conversion tracking BUILD HIGH-PERFORMANCE FUNNELS - …”
Systems ownership and reporting usually anchor this work.
Product-led growth
“… - Background in productivity tools, consumer apps, or PLG SaaS - SQL or BI tools (self-serve …”
In-product activation and expansion loops are typically in scope.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… angels. THE ROLE We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… understanding of CAC, payback period, LTV:CAC, activation rates, retention curves - Excellent written communication—you can write …
Why it matters here: Retention and reactivation programs are core here.
… tools (self-serve data analysis) - Landing page and conversion rate optimization experience - Familiarity with Apple …
Why it matters here: Experimentation cadence and on-site conversion live here.
… - Partner with Product and Data teams on attribution and conversion tracking BUILD HIGH-PERFORMANCE FUNNELS - …
Why it matters here: Systems ownership and reporting usually anchor this work.
… - Background in productivity tools, consumer apps, or PLG SaaS - SQL or BI tools (self-serve …
Why it matters here: In-product activation and expansion loops are typically in scope.
Tools mentioned
… OWN THE SEARCH CHANNEL END-TO-END - Manage Google Ads (Search, PMax), Bing Ads, and Apple Search …
… Store installs - Connect campaigns to our stack: GA4 …
… Amplitude …
… Mixpanel …
… productivity tools, consumer apps, or PLG SaaS - SQL or BI tools (self-serve data analysis) - …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 03
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Performance Marketing Lead United States (Remote) | standardbots | Paid Acquisition | Remote |
|
| Performance Marketing Manager, Affiliate Program Management NerdWallet US | nerdwallet | Paid Acquisition | Remote |
|
| Performance Marketing Manager Remote (Canada) | fitt | Paid Acquisition | Remote |
|
| Performance Marketing Manager KOHO (CAN) | koho | Paid Acquisition | Remote |
|
| Performance Marketing Manager US - New York, NY | kustomer | Paid Acquisition | Remote |
|
| Performance Marketing Manager (Mexico) Remote - Mexico | tilthq | Paid Acquisition | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
wispr-flow
wispr-flow has 3 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Wispr Flow is making it as effortless to interact with your devices as talking to a close friend.
Today, Wispr Flow is the first voice dictation platform people use more than their keyboards — because it understands you perfectly on the first try. It’s context-aware, personalized, and works anywhere you can type, on desktop or phone.
In 2026, in addition to dictation, we're focused on building native actions — an agentic framework that understands you, and works reliably.
We’re a team of AI researchers, designers, growth experts, and engineers rethinking human-computer interaction from the ground up. We value high-agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth-seeking, and real-world impact.
We've grown our revenue +150% every quarter for the last 4 quarters, and have raised $81M from Tier 1 VC firms and other well-known angels.
We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.
Your channels:
Google Search Ads (Search, Performance Max, Search Partners)
Google App Campaigns (ACi) for Android app installs and in-app revenue
Apple Search Ads for iOS and Android
Bing / Microsoft Ads (and expansion opportunities)
Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.
This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.
Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
Own Android growth strategy across Google App Campaigns and Apple Search Ads
Optimize to in-app revenue events (not just installs)
Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
Partner with Product and Data teams on attribution and conversion tracking
Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
Maintain a testing roadmap with clear hypotheses and success metrics
Partner with Design and Growth teams on landing pages and App Store optimization
Manage $50k+/month in search spend (scaling to low six figures)
Allocate weekly budgets by channel, geo, brand vs non-brand, device
Keep CAC within targets while finding incremental spend opportunities
Write crisp weekly updates: what happened, why, what's next
Present monthly performance to leadership with clear insights and recommendations
Collaborate seamlessly with Growth, Product, Design, and Data teams
4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
Strong Google Ads expertise:
Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
Performance Max (when to use it, how to prevent brand cannibalization)
Google App Campaigns (ACi) for mobile installs and revenue optimization
Direct experience with Apple Search Ads for iOS, ready to expand to Android
Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
Excellent written communication—you can write a weekly recap that's actually worth reading
Authorized to work in the US
Bing / Microsoft Ads experience
Background in productivity tools, consumer apps, or PLG SaaS
SQL or BI tools (self-serve data analysis)
Landing page and conversion rate optimization experience
Familiarity with Apple ecosystems and App Store guidelines
We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.
Apply before August 22, 2026.
More to explore
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.