mindvalley · Product Marketing
MalaysiaRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Marketing ops / analytics
“… and content that converts - Proficiency with marketing analytics tools and data-driven decision making - Excellent …”
Systems ownership and reporting usually anchor this work.
Revenue
“… execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision …”
LTV
“… to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value …”
ROAS
“… least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days - Demonstrated measurable …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… and content that converts - Proficiency with marketing analytics tools and data-driven decision making - Excellent …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision …
… to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value …
… least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days - Demonstrated measurable …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Associate - Product Marketing India | drivetrain | Product Marketing | Remote |
|
| AVP, Product Marketing United States - Remote | sentinellabs | Product Marketing | Remote |
|
| Director, Cardiometabolic Health Product Marketing Remote, USA | Omada Health, Inc. | Product Marketing | Remote |
|
| Director of Product Marketing Remote - United States | thenielsencompany | Product Marketing | Remote |
|
| Director, Product Marketing Remote CAN | absorblms | Product Marketing | Remote |
|
| Founding Product Marketing Manager USA (Remote) | vantage | Product Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
mindvalley
mindvalley has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
The Role
As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.
What you'll do
Design and optimize direct sales marketing strategies to hit revenue and performance targets
Collaborate with content creators to develop compelling marketing collateral and sales materials
Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel
Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement
Refine audience segmentation and personalization to boost conversion rates
Partner closely with the Membership Business Unit to align marketing with business goals
Monitor customer feedback and sentiment to inform campaign adjustments
What success looks like
Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days
Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates
Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes
Collaborated effectively across teams and served as a trusted partner to stakeholders
What we're looking for
3+ years’ experience in product marketing, campaign management, or a related field
Proven track record of planning and executing successful direct sales marketing campaigns
Strong understanding of funnel marketing, human psychology, and content that converts
Proficiency with marketing analytics tools and data-driven decision making
Excellent communication and project management skills
Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency
Nice-to-haves:
Experience with membership or subscription-based products
Familiarity with paid advertising platforms and advanced segmentation strategies
Bachelor’s degree in Marketing, Business, or related field
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
Apply before August 22, 2026.
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