verkada · Field Marketing
San Mateo, CA United StatesOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
ABM
“… tactic needed to hit pipeline goals Execute account based marketing programs on behalf of sales, and …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… countries. About the Role As a Verkada Field Marketing Manager you are the CMO for our …”
Partner-sourced leads and event programs are core here.
Segment
“… defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand …”
Pipeline
“… marketing and demand generation efforts needed to build pipeline …”
Revenue
“… we meet the pipeline goal required to hit revenue targets Execute best-in-class regional and local campaigns, …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… tactic needed to hit pipeline goals Execute account based marketing programs on behalf of sales, and …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… countries. About the Role As a Verkada Field Marketing Manager you are the CMO for our …
Why it matters here: Partner-sourced leads and event programs are core here.
Tools mentioned
… defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand …
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Field Marketing & ABM Manager, East New York | serval | Field Marketing | Onsite |
|
| Senior Field Marketing & ABM Manager, West San Francisco |
verkada
verkada has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
As a Verkada Field Marketing Manager you are the CMO for our Enterprise West business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range$180,000—$200,000 USDAs an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
More to explore
… marketing and demand generation efforts needed to build pipeline …
… we meet the pipeline goal required to hit revenue targets Execute best-in-class regional and local campaigns, …
Cross-functional partners mentioned
… of your aligned segment, working with the sales team to ensure we meet the pipeline goal …
… overall marketing and customer engagement approach Collaborate with Product Marketers to build the necessary positioning, messaging, …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
03Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| serval |
| Field Marketing |
| Onsite |
|
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| Senior Event & Field Marketing Manager Lehi, UT | netcraft | Field Marketing | Onsite |
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| Senior Field Marketing Manager - AI & Data Partnerships New York City, New York | similarweb | Field Marketing | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.